Marketing Lead - Creative and Planning

卡条; Folkestone; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the UK is seeking a Marketing Lead to support the Marketing Manager in transforming campaign briefs into high-performing creative assets. The role involves managing creative requests, coordinating with teams, and ensuring quality and consistency across marketing channels. Ideal candidates will have strong stakeholder management skills and experience in digital marketing.

Benefits

Flexible 35-hour workweek

25 days holiday plus bank holidays

Matched pension scheme up to 10%

Life assurance and wellbeing programs

Qualifications

• Experience in creative campaign planning, especially across digital platforms.
• Understanding of the marketing material development process.
• Excellent communication skills for engaging with various organizational levels.

Responsibilities

• Manage creative requests and coordinate production schedules.
• Support quarterly creative refreshes and wider campaign planning.
• Facilitate creative workshops and manage creative catalogues.

Skills

Stakeholder Management

Creative Planning

Communication

Digital Marketing

Job description

Job Introduction

Marketing Lead – Creative and Planning

Salary - £30,000-£40,000 (dependent on experience)

FT 35 hours per week

Hybrid - Monthly travel involved to our offices in London or Folkestone

Saga Insurance is seeking a Marketing Lead to support the Marketing Manager; Creative & Planning in transforming marketing campaign briefs into high-performing, platform-ready creative assets.

This role will serve as the primary contact for creative coordination, assisting the Marketing Teams in developing key creative plans and working closely with our in-house creative team. Responsibilities include supporting the delivery of through-the-line creative from concept to completion across channels, maintaining consistency throughout the customer journey, and aligning with the overall brand and creative vision.

The ideal candidate will demonstrate strong stakeholder management skills, collaborate effectively with internal and external parties, and showcase creative work that drives performance and innovation. You will also liaise with teams across the business, including Brand, Risk & Product, and our marketing agencies.

Role Responsibilities

1. Planning and Coordination

• Manage creative requests from the marketing team, ensuring all briefs are clear, comprehensive, and meet quality standards for the Marketing Manager; Creative & Planning, internal creative team, and external suppliers.
• Coordinate the production schedule with the Marketing Manager; Creative & Planning, copywriters, and designers to set priorities, manage deadlines, and stakeholder expectations.
• Support quarterly through-the-line creative refreshes across Home, Car, Health, and Travel Insurance, from brief to delivery, ensuring consistency throughout the customer journey across marketing channels.
• Assist with wider campaign planning, from product offers to large-scale ATL campaigns.
• Facilitate cross-pollination of agency creative work into BAU executions.
• Support the Marketing Manager; Creative & Planning to ensure the overall quality and consistency of creative output, adhering to industry standards and brand guidelines.

Asset Approval, Supply, and Management

• Coordinate and handle marketing material approvals to industry standards via internal circulation among stakeholders for performance marketing and ATL activities.
• Supply approved creative assets to media agencies and support QA processes, including paid search, paid social, display, native, and press.
• Support annual website article updates and content renewal.
• Manage and update the central substantiation log.

Nurturing Creative Excellence

• Assist in bringing customer insights and testimonials into the creative journey.
• Manage creative catalogues, ensuring continuous updates and consistency across the marketing journey.
• Support Creative Marketing Manager in creating synergies across marketing teams, running creative workshops, and coordinating outputs.
• Stay informed on industry trends, creative innovations, and emerging technologies to guide creative direction.
• Work with marketing teams to surface insights and learnings from tests and creative activities.

The Ideal Candidate

• Experience in creative campaign planning, especially across digital platforms.
• Understanding of the marketing material development process.
• Excellent communication skills for engaging with various organizational levels.
• Familiarity with Agile methodologies is advantageous.
• Strong digital marketing channel knowledge is a plus.
• Experience in regulated environments is highly advantageous.

Technical Skills:

• Strong organizational and time management skills to handle multiple projects.
• Knowledge of general marketing practices.
• Creative marketing capabilities.
• Excellent brief writing skills and translation ability.

Behavioral Skills:

• Effective communication and interpersonal skills.
• Curious and creative mindset, problem-solving abilities.
• Ability to think outside the box and self-seek solutions.
• Rigorous and logical decision-making skills.
• High energy, enthusiasm, and drive.
• Consistently challenge and elevate performance standards.
• Results-driven with a commercial mindset.

Package Description

We deliver exceptional experiences to our customers and believe such work deserves great rewards. Our benefits include:

• Flexible 35-hour workweek.
• 25 days holiday plus bank holidays, with options to purchase additional days.
• Matched pension scheme up to 10%.
• Life assurance, wellbeing programs, colleague discounts, and more.

About the Company

With over 70 years in the UK, Saga is a trusted provider of products and services for those over 50, including cruises, holidays, insurance, and more. We focus on delivering exceptional products and service, fostering an inclusive culture, and maintaining a strong employer reputation.

We are committed to diversity, inclusivity, and making a positive impact in our community. Our recognition as one of the UK's best employers reflects our dedication to our colleagues and customers alike.