Marketing Lead - Commercial Growth & Communications (Hybrid)

Principality Building Society; Cardiff; Hybride; GBP 50 000 - 75 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Collaborative culture

Wellbeing benefits

Résumé du poste

Principality Building Society is seeking a Marketing Lead - Commercial to shape communications for funded projects across residential development finance, commercial property lending and affordable housing sectors.

You’ll own content across channels, plan campaigns that engage target audiences and generate qualified leads, and support the client contact strategy to strengthen relationships and attract new business.

Qualifications

• Experience of marketing in the development or commercial funding sector.
• Excellent organisational skills with the ability to prioritise and time manage in a context switching environment.
• A good communicator with the ability to actively listen, convey ideas, influence and negotiate with team members and senior stakeholders.
• Strong copywriting, storytelling and content development capabilities with excellent attention to detail.
• Data driven (commercial or customer) decision making to create commercial opportunities, improve quality and create efficiencies for their area of responsibility.
• Commitment to digital first including understanding of GEO, SEO and PPC.
• Team player understanding the importance of consultation and collaboration with stakeholders.
• Self-motivated, enthusiastic and committed to taking ownership of their area of responsibility.

Responsabilités

• Work with key business stakeholders and channel specialists to develop and deliver an integrated marketing and communications plan that strengthens the Principality’s brand in the commercial lending sector.
• You will manage the planning, delivery and optimisation of marketing communications content and assets to meet channel, brand and commercial business objectives.
• You will lead the creation of high quality content including case studies, client success stories, relationship manager / senior leader thought leadership and video content.
• You will identify opportunities to enhance brand awareness and increase commercial opportunities within each project lifecycle.
• You will provide communication support for Principality Commercial’s client business contact strategy.
• You will work independently, with channel specialists and Principality colleagues, including, where appropriate, branches. You will monitor market trends, competitor activity and client insights to inform communication strategies.
• Identifying evaluation mechanisms for all business communication activities, reporting on performance against these measures and identifying opportunities for improvements will be a key element of the role.

Connaissances

Copywriting

Content development

Digital marketing

SEO

PPC

Stakeholder management

Project planning

Team collaboration

Description du poste

Principality Building Society is seeking a Marketing Lead - Commercial to shape communications for funded projects across residential development finance, commercial property lending and affordable housing sectors.

You’ll own content across channels, plan campaigns that engage target audiences and generate qualified leads, and support the client contact strategy to strengthen relationships and attract new business.