Marketing Lead: Care Community Growth & Digital Strategy

Mary Rush Care Ltd; Bognor Regis; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Comprehensive Pension

Health & Wellbeing Programme

Cycle to Work Scheme

Tech Scheme

Employee of the Month recognition

Job summary

Ashton Care is seeking a Marketing Manager to own the marketing function end-to-end. You will shape our digital presence, optimise search visibility, and tell human-centered stories that connect families with life-changing support.

Reporting to senior leaders, you’ll drive campaigns, manage budgets, and partner with teams to showcase a compassionate brand while growing occupancy and private-pay enquiries.

Qualifications

• Proven ability to lead digital visibility and content strategy.
• Experience creating authentic, educational content for audiences.
• Ability to drive occupancy and revenue through targeted campaigns.

Responsibilities

• Lead Modern Digital Visibility (SEO & AI Search) and local SEO efforts.
• Deliver compelling, educational content on care options, funding, and wellness.
• Capture testimonials, case studies, and media to tell authentic stories.
• Engage with the community through events, outreach, and partnerships.
• Drive private-pay inquiries and maintain occupancy targets.

Skills

SEO

Content marketing

Digital strategy

Storytelling

Budget & ROI

Tools

Google Business Profile

Job description

Ashton Care is seeking a Marketing Manager to own the marketing function end-to-end. You will shape our digital presence, optimise search visibility, and tell human-centered stories that connect families with life-changing support.

Reporting to senior leaders, you’ll drive campaigns, manage budgets, and partner with teams to showcase a compassionate brand while growing occupancy and private-pay enquiries.