Digital Marketing Manager: Strategy, Growth & Analytics

Nightingale Hammerson; Greater London; On-site; GBP 65,000 - 90,000; Full time

Job summary

Nightingale Hammerson in London is seeking a strategic Head of Marketing to optimise digital activity across a multi-channel strategy, shaping long-term digital plans for FY26/27 and beyond.

You will lead cross-functional collaboration with Brand Marketing, Resident Services, Care, Finance, Research & Innovation, and Fundraising to align targets, manage digital marketing budgets, and drive website and social performance with a strong focus on measurement and continuous improvement.

Qualifications

• Experience leading digital marketing strategies across multiple channels.
• Strong collaboration and stakeholder management across functions.
• Ability to manage budgets and report on performance.

Responsibilities

• Support the Head of Marketing to optimise digital activity as part of a multi-channel marketing strategy.
• Work closely with Head of Marketing to develop long term digital strategy for FY 26/27 and beyond.
• Cross-functional collaboration with the Brand Marketing team to ensure alignment and identify opportunities to achieve shared targets.
• Manage the reporting of metrics and measurements across digital channels with ongoing optimisation recommendations.
• Onboard and manage external freelance expertise to execute digital strategy.
• Maintain a strong relationship with SLT and Trustees by keeping them updated on digital marketing progress, achievements and priorities.
• Identify new opportunities within digital channels to influence the overall marketing strategy.
• Manage the budget allocated by the Head of Marketing.

Job description

Nightingale Hammerson in London is seeking a strategic Head of Marketing to optimise digital activity across a multi-channel strategy, shaping long-term digital plans for FY26/27 and beyond.

You will lead cross-functional collaboration with Brand Marketing, Resident Services, Care, Finance, Research & Innovation, and Fundraising to align targets, manage digital marketing budgets, and drive website and social performance with a strong focus on measurement and continuous improvement.