Impactful Marketing Exec for Home Care & Case Management

Active Care Group; England; On-site; GBP 28,000 - 45,000; Full time

Benefits offered by this job

Birthday off

Active Learning Hub

Active Reward App

Employee Assistance Programme Helpline

Medicash Health Plan

Active Awards programme

Enhanced Sick & Maternity Pay

Refer a Friend Scheme

Job summary

Active Care Group is seeking a Marketing Executive to drive multi-channel campaigns across our care in the home and case management divisions. You’ll create engaging content, support lead generation, and help strengthen our brand with data-driven decisions.

Reporting to the Marketing Manager, you’ll collaborate with internal teams and external agencies, own campaigns from concept to delivery, and continuously optimise based on performance insights to support growth and purpose-led goals.

Qualifications

• Degree in Marketing, Business, or related field or equivalent professional qualification.
• Minimum of 2 years’ experience in a marketing role.
• Experience within care, healthcare or similar sectors is essential.
• Proven ability to develop multi-channel marketing activity that drives brand awareness.
• Confident copywriter with adaptable tone and messaging for different audiences.

Responsibilities

• Bring marketing strategies to life – supporting key divisions with activity that drives visibility, engagement, and growth
• Plan, deliver, and optimise integrated, multi-channel campaigns across the full customer journey
• Collaborate with external agency partners and internal specialists to deliver high-quality, on-brand activity
• Create and manage impactful marketing assets and communications, including email campaigns, collateral, and audience-led content
• Write, edit, and refine compelling copy across digital channels, ensuring consistency in tone and messaging
• Lead the planning and delivery of industry events, awards, sponsorships, and engagement initiatives that strengthen our market presence
• Develop engaging social media activity, including the creation of dynamic video content
• Partner closely with Business Development, Operations, and wider teams to align marketing with commercial priorities and revenue growth
• Track, analyse, and report on campaign performance – turning data into actionable insights that improve results

Skills

Copywriting

Social media management

Campaign management

Content creation

Analytics & reporting

Stakeholder collaboration

Education

Degree in Marketing or related field

Equivalent professional qualification

Tools

Email platforms

CRM systems

Website CMS

Job description

Active Care Group is seeking a Marketing Executive to drive multi-channel campaigns across our care in the home and case management divisions. You’ll create engaging content, support lead generation, and help strengthen our brand with data-driven decisions.

Reporting to the Marketing Manager, you’ll collaborate with internal teams and external agencies, own campaigns from concept to delivery, and continuously optimise based on performance insights to support growth and purpose-led goals.