Marketing Lead - B2B

Treatwell; Greater London; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

28-days holiday

Monthly Treatwell vouchers

Mental health support

Market-specific benefits

Job summary

Treatwell is seeking a high-velocity Marketing Lead to supercharge our B2B growth across 14 markets. Reporting to the Head of Marketing, you will manage the complexity of multiple SaaS products and lead a small marketing team to drive acquisition and revenue growth.

You will align with central and local Supply teams to turn our SaaS products into the most trusted partner for beauty professionals. English fluency is mandatory, with a preference for additional European languages.

Qualifications

• 8+ years of marketing experience in tech (SaaS preferred).
• Strong ability to manage multiple products and international markets.
• English fluency mandatory; other European languages are a plus.

Responsibilities

• Define and execute a multi-SaaS marketing strategy across 14 countries.
• Lead generation across non-performance channels and scale new growth channels.
• Partner with CRM and Product to orchestrate upsell strategies.
• Position Treatwell as the trusted partner for salons globally.
• Lead a small marketing team and align with central and local leads.

Skills

Marketing strategy

SaaS

Lead generation

Team leadership

Data-driven marketing

Agile methods

Tools

CRM systems

Analytics platforms

Job description

We are seeking a high-velocity Marketing Lead to supercharge our B2B growth engine across 14 markets. Reporting directly to the Head of Marketing, you will combine strategic alignment and hands‑on execution to manage the complexity of multiple SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Leading a dedicated team of marketers while collaborating with central and local Supply teams, you will turn the Saas product into the most trusted partner for beauty professionals and a revenue engine for Treatwell.

This role carries a double objective:

1. Network growth: Supercharge salon acquisition, driving lead generation and sign‑up conversion alongside Performance Marketing and Sales.
2. SaaS revenue engine: Drive revenue growth by building and executing high‑converting upsell strategies and features launches in close coordination with CRM and Product.

You will be responsible for:

• Multi‑SaaS marketing strategy: Guarantee efficient SaaS marketing execution and flawless GTM for feature releases across 14 countries.
• Lead Gen: Drive B2B acquisition funnels for non performance marketing channels, by building and scaling new growth channels (ex. B2B Referrals, flyering, etc.)
• SaaS revenue engine: Partner with CRM and Product teams to orchestrate upsell strategies that maximize salon lifetime value.
• Partner trust: Establish Treatwell as the undisputed, most trusted partner for salons globally.
• Team Leadership & Orchestration: Lead a small team of marketers while aligning across central teams (Performance, Product, CRM) and local market leads.

About you:

• Tech experience: 8+ years of Marketing experience in the Tech sector (mandatory). Exposure to SaaS ecosystems is a strong plus.
• Operational Orchestrator: Highly structured with a proven ability to manage high complexity across multiple products and international markets.
• Agile & Data-Driven: Obsessed with commercial outcomes, using data to optimize marketing execution continuously.
• Execution & Delivery Mindset: A true "doer" who brings both the brain to align stakeholders and the hands to execute seamlessly.
• Languages: English fluency is mandatory. Any other European language is a plus.

About Treatwell

Hi, we’re Treatwell. Nice to meet you.

We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month. And….breathe.

But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

We’ll treat you with:

• 28-days holiday, plus bank holidays
• Monthly Treatwell vouchers so you can treat yourself too
• Mental health support through our partnership with Open-Up
• Market-specific benefits

Equal Opportunities

Treatwell is an ‘Open to All’ employer and warmly welcomes everybody to the team. We are committed to making reasonable adjustments to the recruitment process as required. Please add any adjustment requests to your application.