B2C CRM Marketing Executive (Commercial Moments & Reactive Comms)

Treatwell; Greater London; On-site; GBP 40,000 - 65,000; Full time

Benefits offered by this job

Holiday allowance

Treatwell vouchers

Mental health support

Benefits platform

Growth funds

Job summary

T Treatwell is recruiting a CRM Campaign Manager to own end-to-end campaign building in Braze across email, push, in-app, and content cards. You will swiftly execute time-sensitive briefs, coordinate with local markets, and drive A/B testing for better engagement and revenue.

You will refine localisation, QA thoroughly, and report on performance to continuously improve multi-market CRM campaigns.

Qualifications

• Hands-on ESP experience essential; 1+ years building and deploying campaigns in Braze or similar, including segmentation and scheduling.
• Able to navigate HTML/CSS edits — not coding from scratch, but confident tweaking elements.
• Highly analytical and data-driven, with a track record of using data and A/B testing to optimise campaign performance.

Responsibilities

• Campaign build and delivery end-to-end in Braze across email, push, in-app and content cards.
• Reactive execution of time-sensitive sends aligned to CRM priorities.
• Plan and execute campaigns for key commercial moments to maximise engagement and revenue impact.
• QA campaigns against targeting, links, copy, and localisation before scheduling.
• Localise central campaigns across 14 markets, coordinating translations and variants.
• Coordinate content production and run A/B testing to improve engagement and conversions.
• Report performance per send and feed learnings into future campaigns.

Skills

Braze campaign experience

HTML/CSS edits

Data-driven decision making

A/B testing

Cross-market coordination

Agile working

Tools

Braze

HTML/CSS

Job description

You will be responsible for:

• Campaign build and delivery: Build broadcast campaigns end to end in Braze - templates, segments, workflows, personalisation logic and scheduling - across email, push, in-app and content cards.
• Reactive execution: Turn around time-sensitive and urgent sends at speed, working to the reactive calendar and priorities set by the CRM Manager.
• Key commercial moments: Deliver campaign plans and activity for key commercial moments (Black Friday, seasonal peaks, key dates) against agreed strategic direction, ensuring campaigns land on time and drive maximum customer engagement and revenue impact.
• QA: Self-QA every campaign against the agreed checklist - targeting, links, copy, creative, personalisation, localisation - and submit for review before scheduling.
• Localisation delivery: Adapt and localise central campaigns across 14 markets, coordinating translations and market-specific variants.
• Creative Excellence & Testing: Coordinate content and creative production with Design and Content, and run a structured A/B testing programme to continuously improve engagement and conversion.
• Reporting and continuous improvement: Report campaign performance per send, against agreed benchmarks - highlighting what worked well and what needs improving, so learnings feed into the next campaign rather than being re-learned.
• Reactive comms optimisation: Continuously optimise reactive communications, apply our customer segmentation, and manage the calendar for maximum impact, balancing send frequency, relevance, and commercial priorities across the customer base.
• Local marketing support: Support local market teams with ad- hoc marketing initiatives and requests, ensuring central campaigns are adapted and localised effectively.

About Treatwell

Hi, we're Treatwell. Nice to meet you.

We're a team of 700 passionate and brilliantly talented people across Europe. We're the industry's smartest salon management software, all connected to Europe's leading bookings platform, working with over 95,000 salon partners across 14 countries, processing over 8 million bookings every month.

And…breathe.

But we're not done yet. We're on an exciting journey to digitally revolutionise the hair and beauty community.

If this excites you, we might just have the role for you.

About you:

• Hands-on ESP experience (essential). 1+ years building and deploying campaigns in Braze or similar, including segmentation and scheduling.
• Technical comfort. Able to navigate HTML/CSS edits — not coding from scratch, but confident tweaking and adding elements.
• Agile & data-driven: Highly analytical, with a proven track record of using data and A/B testing to inform and optimise campaign performance.
• Execution & delivery mindset: A true "doer" who thrives on turning commercial moments and reactive briefs around quickly and building campaigns end-to-end, without losing sight of quality.
• Structured yet scrappy: Highly structured in managing the execution of a busy, multi-market comms calendar, yet scrappy and agile when a reactive moment needs to move fast.
• "Local and Global": Prepared to engage with (and semi-regularly meet) local marketing teams across Europe to better understand market nuances and customer needs / wants to improve CRM campaigns.

We'll treat you with:

• 28-days holiday, plus bank holidays
• Monthly £40 Treatwell vouchers so you can treat yourself too
• Mental health support through one of our partnerships
• Benefits platform offering cycle to work scheme, high street discounts and other perks
• Growth funds for you to develop and grow with your team