Marketing Lead - B2B

Treatwell; City of Westminster; Sur place; GBP 100 000 - 140 000; Plein temps

Résumé du poste

Treatwell, the leading salon bookings platform, is seeking a high-velocity Marketing Lead to accelerate B2B growth across 14 markets. Reporting to the Head of Marketing, you will blend strategic alignment and hands-on execution to manage multiple SaaS products including Salonized, Treatwell Connect, and Treatwell Expert.

You will lead a dedicated marketing team, collaborate with central and local Supply teams, and drive revenue through upsell campaigns and product launches, ensuring Treatwell

Qualifications

• 8+ years of marketing experience in the tech sector, SaaS exposure strongly preferred.
• Experience leading cross-functional teams and coordinating with product, CRM and central/supply teams.
• Fluent English required; other European languages are a plus.

Responsabilités

• Lead a marketing team to drive B2B growth across 14 markets.
• Align strategy with Head of Marketing and collaborate with CRM and Product teams.
• Develop and execute high-converting upsell and feature-launch campaigns.
• Partner with central and local teams to standardize GTM for SaaS products.
• Drive lead generation, sign-up conversion, and salon acquisition.

Connaissances

SaaS marketing

B2B growth

Team leadership

Data-driven

Agile marketing

Description du poste

We are seeking a high-velocity Marketing Lead to supercharge our B2B growth engine across 14 markets. Reporting directly to the Head of Marketing, you will combine strategic alignment and hands-on execution to manage the complexity of multiple SaaS products (Salonized, Treatwell Connect, Treatwell Expert). Leading a dedicated team of marketers while collaborating with central and local Supply teams, you will turn the Saas product into the most trusted partner for beauty professionals and a revenue engine for Treatwell. This role carries a double objective: 1. Network growth: Supercharge salon acquisition, driving lead generation and sign-up conversion alongside Performance Marketing and Sales. 2. SaaS revenue engine: Drive revenue growth by building and executing high-converting upsell strategies and features launches in close coordination with CRM and Product. You will be responsible for:

• Multi-SaaS marketing strategy: Guarantee efficient SaaS marketing execution and flawless GTM for feature releases across 14 countries.
• Lead Gen: Drive B2B acquisition funnels for non performance marketing channels, by building and scaling new growth channels (ex. B2B Referrals, flyering, etc.)
• SaaS revenue engine: Partner with CRM and Product teams to orchestrate upsell strategies that maximize salon lifetime value.
• Partner trust: Establish Treatwell as the undisputed, most trusted partner for salons globally.
• Team Leadership & Orchestration: Lead a small team of marketers while aligning across central teams (Performance, Product, CRM) and local market leads.
  Tech experience: 8+ years of Marketing experience in the Tech sector (mandatory). Exposure to SaaS ecosystems is a strong plus.
• Operational Orchestrator: Highly structured with a proven ability to manage high complexity across multiple products and international markets.
• Agile & Data-Driven: Obsessed with commercial outcomes, using data to optimize marketing execution continuously.
• Execution & Delivery Mindset: A true "doer" who brings both the brain to align stakeholders and the hands to execute seamlessly.
• Languages: English fluency is mandatory. Any other European language is a plus.
  We're a team of 700 passionate and brilliantly talented people across Europe. We're the industry's smartest salon management software, all connected to Europe's leading bookings platform, working with over 50,000 salon partners across 13 countries, processing over 8 million bookings every month. And….breathe.