Marketing Insights Lead

LEGO Gruppe; Greater London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading global toy manufacturer is seeking an Insights Lead to join their Retail Experiences & Marketing team. This role focuses on driving marketing insights and effectiveness, ensuring collaboration with data science and marketing teams for impactful strategy development. Candidates must have experience in marketing insights with strong analytical skills. The position offers a hybrid work policy and promotes a culture of inclusion and children's rights.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Generous colleague discount

Bonus scheme

Qualifications

• Proven experience in marketing insights or effectiveness roles.
• Strong understanding of MMM, MTA, experimentation, incrementality testing.
• Ability to simplify complex data into actionable recommendations.

Responsibilities

• Drive marketing insights agenda as the main contact for LEGO Retail Marketing.
• Collaborate with Data Science and MMM teams to share learnings.
• Deliver measurement frameworks and support key campaigns.

Skills

Marketing insights

Data analysis

Presentation skills

Research design

Job description

Job Description

The role of Insights Lead sits within the Retail Experiences & Marketing (REM) function of the LEGO Retail organization. LEGO Retail is the owned-and-operated retail arm of the LEGO Group, responsible for both LEGO Brand Retail Stores (LBR) and LEGO.com.

• Drive marketing insights agenda, being the single point of contact for LEGO Retail Marketing with Global Insights.

• Be the lead point of contact for Data Science and MMM teams, collaborating on inputs and outputs, taking a proactive approach to sharing learnings across the organisation with key implication for action owners.

• Define Effectiveness agenda and priorities, working with cross‑functional teams to ensure action and governance.

• Deliver measurement frameworks for REM teams and support measurement for key campaigns and strategic priorities, feeding into post‑campaign analyses.

• Partner with REM teams to drive the Test & Learn/Innovation agenda, providing measurement frameworks and marketing insights to help inform strategy.

• Lead bespoke LR Marketing research priorities and projects.

Play your part in our team succeeding

The Marketing Planning and Performance team drives marketing strategy within commercial planning process, develops campaign calendar and OKR framework, owns the marketing effectiveness agenda, drives in‑year optimisation collaborating closely with regional and channel teams and sets investment levels, month‑end process and governance.

Do you have what it takes?

• Proven experience in marketing insights or effectiveness roles.

• Strong understanding of MMM, MTA, Experimentation, incrementality testing, with experience of interpreting results into marketing planning actions.

• Strong presentation skills with the ability to simplify complex data into understandable, actionable recommendations.

• Able to manage multiple workstreams and work independently.

• Experienced in research design e.g. working with partners on questionnaires.

#LI-KS4

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (e.g., sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.