Marketing Insights Analyst: Revenue & ROI Forecasting

Transport for Wales; Pontypridd; On-site; GBP 45,000 - 65,000; Full time

Job summary

Transport for Wales is seeking a Commercial Insight Analyst to support the Marketing Team and Head of Commercial Insight and Analytics. The role involves analysing marketing activity, forecasting revenue impact, and delivering outputs that meet business requirements across the TfW network and beyond.

You will develop comprehensive reports and dashboards, perform econometric modelling on weekly revenue data, and present findings to senior stakeholders to drive strategic decisions.

Qualifications

• Experience in an analytical role with data-driven insights.
• Ability to communicate findings clearly to management.
• Experience turning data into reports and presentations.
• Interest in TfW networks and factors driving demand.

Responsibilities

• Analyse and forecast marketing revenue impact from activity.
• Develop reports and dashboards for key stakeholders.
• Conduct econometric analysis across marketing data sources.
• Present insights to senior stakeholders to drive decisions.
• Design attribution models for marketing ROI across channels.

Skills

Analytical mindset

Attention to detail

Stakeholder communication

Presenting complex data

Understanding transport networks

Job description

Transport for Wales is seeking a Commercial Insight Analyst to support the Marketing Team and Head of Commercial Insight and Analytics. The role involves analysing marketing activity, forecasting revenue impact, and delivering outputs that meet business requirements across the TfW network and beyond.

You will develop comprehensive reports and dashboards, perform econometric modelling on weekly revenue data, and present findings to senior stakeholders to drive strategic decisions.