Marketing Analytics & Revenue Insights Analyst

TfW Business Daily Group; Graigwen; On-site; GBP 45,000 - 65,000; Full time

Job summary

Transport for Wales seeks a Commercial Insight Manager to analyse and forecast the impact of marketing activity across the TfW network and beyond. You will work with internal datasets and open-source data to deliver outputs supporting strategic and tactical marketing decisions.

The role involves developing dashboards, conducting statistical analyses, and presenting findings to senior stakeholders to drive revenue growth and campaign effectiveness.

Qualifications

• Demonstrated ability to analyse complex datasets and deliver actionable insights.
• Strong capability to translate data into clear, concise reports for senior stakeholders.
• Experience designing dashboards and conducting econometric/statistical analyses.

Responsibilities

• Analyse and forecast impact of marketing activity to support revenue growth.
• Develop and maintain dashboards and reports tracking key marketing metrics.
• Perform hypothesis testing and use statistical methods to support claims about consumer behaviour.
• Deliver data-backed recommendations to inform overall marketing strategy.
• Produce daily, weekly, and periodic reports on marketing and commercial metrics.

Skills

Analytical skills

Data visualization

Statistical analysis

Reporting

Presentation of findings

Job description

Transport for Wales seeks a Commercial Insight Manager to analyse and forecast the impact of marketing activity across the TfW network and beyond. You will work with internal datasets and open-source data to deliver outputs supporting strategic and tactical marketing decisions.

The role involves developing dashboards, conducting statistical analyses, and presenting findings to senior stakeholders to drive revenue growth and campaign effectiveness.