Marketing Insights Analyst, EMEA - Apple Ads

Apple; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

Apple is seeking an experienced advertising insights professional to lead insights and media research for Apple Ads across EMEA, partnering with Marketing and Sales to deliver impactful insights that demonstrate the value of Apple’s advertising solutions.

You will collaborate with a diverse team of data scientists, analysts, and researchers to develop best-in-class tools, data products, and studies, including AI-powered summarisation interfaces to scale sales materials.

Qualifications

• Extensive experience in ad tech research and marketing insights.
• Experience with data warehouses and pipelines (Snowflake, S3).
• Proficiency in building AI-driven interfaces to summarize insights.
• Experience with syndicated 3rd-party research vendors (Sensor Tower, Comscore, Emarketer, etc.).
• Ability to partner with Data Science and Engineering teams to translate business needs into data products.

Responsibilities

• Support Apple Ads Marketing and Sales with custom insights and analytics.
• Develop custom research feeds and dashboards.
• Collaborate with ABM initiatives and client presentations.
• Lead projects with strong communication and stakeholder management.
• Build AI-enabled data products and dashboards; drive AI summarisation for GTM materials.
• Coordinate with global teams to optimize insights development processes.
• Partner with 3rd-party research vendors to scale insights into commercial data products.
• Deliver end-to-end analytics projects from data quality to executive deliverables.

Skills

Ad tech research

Marketing insights

LLM-based analytics

Syndicated research vendors

Data storytelling

Tools

Snowflake

Amazon S3

Tableau

Job description

Summary

At Apple, we believe in the power of technology to enrich people’s lives. Everything we build is designed to empower people, including our advertising platform. We deliver ads in a way that benefits both customers and advertisers — helping people discover content, supporting creators, and protecting and respecting everyone’s privacy.

Our technology makes advertising possible on the App Store, Apple News, Stocks, Apple TV and Apple Maps. We help developers and marketers of all sizes drive app discovery across the App Store. Our display ads on Apple News and Stocks let advertisers promote their products alongside trusted content in a brand-safe environment, while supporting publishers and journalists. Sponsorship integrations and experiences in live sports on Apple TV help advertisers connect with captivated audiences. Ads on Apple Maps help businesses appear right where customers are deciding where to go. Everything we do is with the unwavering commitment to privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

Description

We have a new opportunity for an experienced advertising insights professional to join our growing Global Marketing Insights & Analytics team. You will be responsible for leading insights and media research projects for Apple’s advertising products across EMEA. You will partner with a variety of team members across our Marketing and Sales teams to deliver compelling insights that demonstrate the value of Apple’s unique advertising solutions. In addition, you will collaborate closely with a highly diverse, distributed team of data scientists, analysts, and researchers to develop best-in-class analytical tools, data products, and research studies.

Responsibilities

• Support the Apple Ads Marketing and Sales teams with custom insights, ad tech research, and advanced analytics, delivered in the form of automated data products and Keynote narratives.
• Develop custom research and feeds, leveraging 3rd-party custom and syndicated research (e.g. producing ad-hoc custom dashboards and Keynote analyses supporting the commercial development of Apple Ads).
• Partner with Field Marketing to drive high-impact account-based marketing (ABM) initiatives, co-developing bespoke client presentations that leverage 3rd-party research to unlock strategic opportunities.
• Lead projects as a self-starter with exceptional communication, stakeholder management, and cross-functional management skills.
• Build AI-enabled automated data products, Tableau dashboards, reports and presentations. Drive the transition from traditional insights generation to LLM-based insights, building interfaces and tools that leverage AI to summarize content and data, scaling sales go-to-market materials.
• Collaborate cross-functionally across global and regional teams, including Marketing, Sales, Revenue Strategy, Product & Insights, and Data Engineering. Ensure operational excellence by maintaining and improving existing insights development processes.
• Partner directly with 3rd-party research and measurement vendors (e.g. Comscore, Sensor Tower, Emarketer, etc.) to identify strategic insight opportunities and scale them into commercial data products, actionable market intelligence and competitive intelligence.
• Drive business analytics projects through all phases, including data quality, quantitative analysis, automated AI summarisation, and presentation of executive-level deliverables.

Minimum Qualifications

• Extensive demonstrable experience in ad tech research, marketing insights, and advanced analytics within an advertising platform or agency (deep knowledge of the digital advertising industry, performance marketing, and the mobile app economy).
• Significant experience in exploratory data analysis; familiarity with data warehousing, database modelling and pipelining principles, ideally Snowflake data-shares and Amazon S3.
• Experience leveraging LLM-based technologies and building AI-driven interfaces to process complex data, summarise insights, and produce go-to-market materials at scale.
• A track record of working with syndicated and custom 3rd-party research vendors (such as Sensor Tower, GWI, Comscore, Emarketer, etc.) to extract insights and build scalable data products.
• The ability to partner effectively with Data Science and Engineering stakeholders to translate complex business needs into analytical requirements and data products.

Preferred Qualifications

• Outstanding written, verbal, presentation, and Keynote storytelling skills, with a demonstrated ability to communicate complex research results clearly and persuasively across a variety of stakeholders.
• A self-starter and entrepreneurial project leader with proven expertise in cross-functional management, stakeholder alignment, and navigating ambiguity.
• A deep understanding of the digital marketing industry landscape inclusive of media buyers, ad tech companies, agencies and resellers.
• Ability to influence without authority, advocate for concepts internally, and actively drive decision-making across partners.
• Passionate about the customer experience and can dig deep, from the big idea down to the details, knowing how to position the team for what’s around the corner.
• Energised by the challenges of delivering solutions within a fast-evolving industry, as part of a globally distributed team.

At Apple, we're not all the same. And that's our greatest strength. We draw on the differences in who we are, what we've experienced and how we think. Because to create products that serve everyone, we believe in including everyone. Therefore, we are committed to treating all applicants fairly and equally. As a registered Disability Confident employer, we will work with applicants to make any reasonable accommodations. Apple will consider for employment all qualified applicants with criminal backgrounds in a manner consistent with applicable law.

Learn more

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Role Number: 200693569-2114