Marketing Executive, Scripted Content

BBC Group and Public Services; Greater London; On-site; GBP 30,000 - 37,000; Full time

Job summary

BBC Group and Public Services in London is seeking a Marketing Executive, Scripted Content Marketing, to deliver end-to-end integrated campaigns across multiple media. You will work with editorial, product, creative and media teams to ensure timely, impactful campaigns that align with strategic goals.

The role requires strong project leadership, excellent communication, and analytical thinking to drive improvements and measure impact. Flexible working will be discussed at offer stage.

Qualifications

• Proven experience delivering integrated multi-media marketing campaigns from brief to evaluation.
• Strong project and stakeholder management across organisational boundaries.
• Excellent communication and presentation skills for diverse audiences.
• Analytical and strategic thinker capable of driving improvements.
• Experience leading campaigns and teams in a complex environment.

Responsibilities

• Develop briefs for campaigns delivering recall, consumption, perception, and talkability.
• Review creative responses and provide feedback to develop concepts.
• Review media plans for campaigns and assess suitability against briefs.
• Ensure timely delivery of all creative assets.
• Ensure compliance with BBC Editorial Guidelines across activities.
• Contribute to campaign evaluations and share learnings with the team.

Skills

Campaign management

Stakeholder management

Communication skills

Analytical thinking

Leadership

Job description

JOB BAND: C
CONTRACT TYPE: Attachment / Fixed Term Contract, Full-time (5-months to March 2027)
DEPARTMENT: Scripted Content Marketing
LOCATION: Broadcasting House, London
PROPOSED SALARY RANGE: £30,000 - £37,000 (plus London Weighting) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

Join a high performing marketing team at the heart of the BBC, delivering campaigns that connect audiences with some of the UK’s best-loved shows. This role offers the opportunity to deliver world class marketing campaigns, shape creative output and work closely with editorial, product, creative and media teams.

WHY JOIN THE TEAM

As Marketing Executive, Scripted Content Marketing, you'll deliver high-impact, audience-focused campaigns across some of the BBC's biggest content brands. Working in a collaborative environment alongside editorial, creative, media, social and product teams, you'll be responsible for end-to-end campaign delivery, ensuring that we deliver highly impactful campaigns in an integrated, timely, and effective manner.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Responsible for developing briefs for campaign that deliver against strategic (recall, consumption, perception, talkability) across multiple media and platforms.
• Review and assess the creative response to brief, feeding back to develop the creative further
• Review of media plan for campaigns, and assesses suitability against campaign brief.
• Responsible for the delivery of all creative assets in a timely way
• Responsible for the necessary compliance of all marketing and communications activity, following BBC Editorial Guidelines.
• Contribute to regular campaign evaluations with colleagues; feed back results to the wider team and stakeholders; and apply learnings to future campaigns.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Proven experience delivering integrated multi-media marketing campaigns, managing all stages from initial brief through to implementation, evaluation, and continuous improvement.
• Strong project and stakeholder management skills, with the ability to lead collaboration across organisational boundaries and build effective relationships with internal and external partners.
• Excellent communication and presentation skills, with the ability to influence, engage, and convey complex information clearly to a range of audiences.
• Analytical and strategic thinker, able to critically evaluate ideas, interpret information, make informed decisions, and drive improvements to working practices.
• Demonstrated ability to lead campaigns and teams in a complex matrix environment, effectively managing competing priorities, resources, deadlines, and performance targets.

DESIRABLE:

• Experience of / demonstrable passion for TV and the TV industry

#LI-DNI

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about the BBC

Life at BBC

Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pensionscheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point in the engagement, the role or the contract.
• A values‑based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individuals unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Diversity, inclusion & belonging strategy

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: [e-mail]

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.