B2B CRM Manager

BBC Group and Public Services; Greater London; Hybrid; GBP 50,000 - 55,000; Full time

Benefits offered by this job

Flexible working

Job summary

BBC Studios is seeking a B2B CRM Manager to lead CRM strategy and operations for Trade Marketing & Events. You will design, execute and optimise email campaigns, journeys and personalisation across platforms such as Salesforce Marketing Cloud and Dotdigital.

You will partner with the Trade Marketing & Events teams to maximise commercial opportunities, manage delegate workflows, and act as the CRM SME for Trade.

Qualifications

• Extensive experience with Salesforce Marketing Cloud or similar platforms (Dotdigital or Braze).
• Proven ability to manage relationships with multiple stakeholders.
• Experience delivering B2B email marketing for events or campaigns.

Responsibilities

• Lead targeted B2B CRM campaigns and manage stakeholder relationships.
• Own CRM briefing process and guide best practices.
• Build and deploy email campaigns using SFMC/Dotdigital and event platforms; develop data-driven insights.

Skills

Stakeholder management

Email marketing

B2B/Events experience

Tools

Salesforce Marketing Cloud

Dotdigital

Braze

Job description

JOB BAND: D
CONTRACT TYPE: Permanent, Full-time
LOCATION: London, Television Centre
DEPARTMENT: CRM Data & Insights
PROPOSED SALARY RANGE: £50,000 - £55,000 based on relevant skills, knowledge and experience. Plus London Weighting Allowance of £5,441 The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

Purpose of the Role

The B2B CRM Manager role is essential in managing both the strategy and operational running of CRM for Trade Marketing & Customer Events. This entails delivering targeted email communications that build deeper relationships with our customers that maximises commercial opportunities for the business. In conjunction with our Trade Marketing & Events team, they’ll be responsible for designing, executing, and optimizing the full events & customer engagement lifecycle (including marketing automation, journeys and personalisation). You’ll need to leverage various CRM technologies like Salesforce Marketing Cloud & Sales Cloud, Dot. Digital and Validity. You’ll also have an integral role in the successful running of the wider delegate management workflow, acting as the CRM SME for Trade.

Why Join the Team

A variety of challenging work – In BBC Studios we work on a wide variety of different products that cut across a number of advertising and audience technologies. Excellent career progression – the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation. Working with cutting edge technology. We are constantly looking to leverage new technologies to make ourselves more effective.

Your Key Responsibilities and Impact

Campaign Delivery

• Support the CRM Director, leading and managing relationships with senior stakeholders to deliver targeted B2B CRM campaigns.
• Own the CRM briefing process and provide expert guidance on CRM best practice.
• Build and deploy email campaigns using Salesforce Marketing Cloud/Dotdigital and event platforms.
• Refine existing data analysis approach, capable of regular campaign reporting (using Tableau) and profiling as well as ad hoc deep-dive insight.
• Develop customer data segmentation and profiling models that business users understand and that are scalable and actionable to improve performance and drive commercial value across B2B.
• Take an active role in executing the agreed CRM strategy and vision.
• The role will be our ‘go-to’ person for all things B2B CRM – our CRM ‘SME’ for Trade.
• Lead relationships with multiple senior BBC Studios stakeholders to deliver strategic projects with their full support.
• Leads CRM planning for key trade marketing events throughout the year.
• Raise awareness of CRM approaches around the business and embed in marketing thinking.Working with the wider CRM team to help them develop their platforms and processes to support best practice operating frameworks.
• Develop cost-effective systems to lower our operating costs over time. Manage spend to hit budget.
• Supports the deployment of AI (Salesforce Einstein) to aid the operational enhancements of the CRM Team.
• Creative thinking and awareness of competitor standards. Presenting ideas to continually innovate and adapt email design and improve customer journeys.

Leadership & Stakeholder Management

• Inspire the team to innovate, be aware of developments in marketing, CRM and technology/digital trends, maintain links with the industry and incorporate insight into CRM activity.
• Advise the CRM teams on the technical aspects of Salesforce Marketing Cloud & other related CRM products (e.g. Litmus), ensuring that BBC Studios makes the most of the tools we have.
• Ensure all users of CRM systems are trained in their effective use. Collaborates closely with other CRM Managers within the team.
• Comfortably manage creative briefs and bespoke design projects.
• Collaborating with external agencies to deliver unique experiences in line with key business objectives.

Your Skills and Experience

Essential Criteria:

• Extensive experience with the Salesforce Marketing Cloud platform or similar platforms like Dot. Digital or Braze.
• Experience with managing and fostering relationships with a variety of stakeholders.
• Significant experience in an email marketing role in the B2B/Events space.

Data-driven, with strong analytical capabilities.

Desired but not required:

• Understanding of the BBC and its place in the media market.
• Experience of delivering multi-channel marketing automations.
• Understanding and experience of editorial compliance and Fair-Trading policies.
• Experience of Salesforce Sales Cloud
• Basic Adobe Photoshop editing skills

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about BBC Studios

Life at BBC Studios

• A flexible 35-hour working week with 26 days annualleave (plus bank holidays) and the option to buy anextra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access,life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group’s science-based Net Zero targets here .
• Career development in a values-led purpose-driven culture.

Benefits may vary if you are joining on an FTC basis.

Learn more about life at the BBC and our values in our candidate pack.

Candidate Pack

You belong

We have a working environment where we value and respect every individual’s unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: [e-mail]

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.