Marketing Manager

BBC Group and Public Services; Greater London; Hybrid; GBP 49,000 - 60,000; Full time

Benefits offered by this job

Flexible working

Competitive salary

25 days annual leave

Defined pension scheme

Job summary

BBC Group and Public Services is recruiting a Marketing Manager for the Licence Fee Unit in London. You will lead campaigns across multiple channels, optimise media plans, and drive revenue growth within a collaborative agency-led environment.

The role offers a hybrid London-based arrangement with flexible working discussed at offer, and requires senior-level marketing strategy and strong stakeholder management to deliver ROI across BBC platforms.

Qualifications

• Experience developing new marketing strategies in a large organisation with regulatory oversight.
• Experience delivering complex marketing campaigns across multiple channels including direct, digital, social and influencer media output.
• Experience working with outsourced teams and enterprise working within an organisation; able to manage critical stakeholder relationships.
• Self-reliant, resilient and proactive; able to navigate a complex matrix environment and present to senior stakeholders.
• Proven significant budgetary responsibility in a large-scale marketing organisation.

Responsibilities

• Oversee campaigns with outsourced suppliers; influence final creative routes with the Head of Marketing for major briefs.
• Review all media plans with the outsourced media planning and buying agency.
• Ensure best overall ROI for campaigns based on campaign analysis.
• Operate within Enterprise working practices and BBC guidelines, ensuring policy compliance.
• Contribute to strategic planning by using campaign insight and post-campaign analytics.

Skills

Marketing strategy

Multi-channel campaigns

Stakeholder management

Budget management

Senior stakeholder presentation

Tools

CRM platforms

Campaign management platforms

Job description

JOB BAND: D CONTRACT TYPE: Fixed-term Contract - Full Time / Attachement - Full Time (12 months) DEPARTMENT: Licence Fee Unit LOCATION: London Broadcasting House (Hybrid with a minimum of 2 days in London offices) PROPOSED SALARY RANGE: £49,200 - 60,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

An excellent opportunity to join one of Europe’s biggest CRM programmes. And to help fund a BBC for everyone. As a Marketing Manager in the Licence Fee Unit, you’ll play a key role in creating campaigns that drive revenue across a wide range of marketing platforms. We are an award-winning team working with market leading agencies in campaign management and media activation. And you’ll be part of the BBC’s wider marketing community, with opportunities for growth.

WHY JOIN THE TEAM

The Licence Fee Unit (LFU) is the key funding source for the BBC. We are a small team working to an outsourced model. You’ll be working with a large full-service agency, a best in breed media buyer and smaller specialist agencies. The LFU is a highly collaborative and nurturing team. We encourage Enterprise working across the BBC. We constantly look to innovate to drive revenue and cut costs. The role therefore offers many opportunities for growth.

YOUR KEY RESPONSIBILITIES AND IMPACT:

• Oversee campaigns working with our outsourced suppliers. Selecting creative routes and influencing final selection by respective Head of Marketing for major briefs.
• Review all media plans working with our outsourced Media planning and buying agency.
• Ensure best overall ROI for your campaigns, based on campaign analysis.
• Employ Enterprise working within the LFU and across BBC divisions and our suppliers. Ensuring all activity is supportable operationally, legally and meets policy expectations, including BBC Editorial Guidelines.
• Contribute to the Strategic Planning process by understanding business priorities. Using appropriate campaign insight, post campaign analytics and data analysis.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA:

• Experience at a senior level developing new and effective marketing strategies – likely to have been gained in a large organisation with regulatory oversight.
• Experience delivering complex marketing campaigns across multiple channels;including direct, digital, social and influencer media output.
• Experience working with outsourced teams and Enterprise working within an organisation. Able to work as part of a team with good interpersonal skills, embrace change and manage critical stakeholder relationships.
• Self-reliant, resilient and proactive. Able to manage a complex matrix environment with shared responsibilities across the BBC. Able to present to Senior stakeholders to achieve buy-in.
• Proven significant budgetary responsibility in a large-scale marketing organisation.

DESIRABLE:

• Experience translating audience insights and analytics into a marketing plan, and effective campaign briefs.
• Evidence of direct marketing experience including - Direct Mail, Email and SMS.
• Evidence of digital marketing experience including - Paid and Owned media across Display, Search, Social, ECRM, and Influencer. Including but not limited to TV, Radio, Digital and Podcasts.
• Good negotiation, influencing and presentation skills.

If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

At the BBC you can create and innovate in an inclusive environment while contributing to some of the world’s best loved content, and the BBC’s mission to inform, educate and entertain.

Find out more about the BBC

Life at BBC

Here you will benefit from:

• Fair pay and flexible benefits including a competitive salary package, a flexible 35-hour working week, 25 days annual leave with the option to buy an extra 5 days, a defined pensionscheme and discounted dental, health care and gym.
• Excellent career and professional development.
• Support in your working life, including flexible working which you can discuss with us at any point during the application, selection or offer.
• A values-based organisation where the way we do things is important as what we do.

Benefits may vary if you are joining on an FTC basis or on an orchestra conditions contract.

Learn more about life at the BBC and our values in our candidate pack.

Candidate pack

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Find out more about diversity, inclusion and belonging in our strategy below.

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we’d be happy to discuss: [e-mail]

BBC Group and Public Services, Broadcasting House, Portland Place, London, United Kingdom, W1A 1AA. BBC Studios Distribution Limited, company no: 01420028, registered address: 1 Television Centre, 101 Wood Lane, London, United Kingdom W12 7FA.