Marketing Executive: Multichannel Campaigns & Partnerships

Nelson and Colne College; Nelson; On-site; GBP 17,000 - 28,000; Full time

Benefits offered by this job

Pension scheme

Annual leave

Sick pay

Health benefits

Staff recognition

Free on-site parking

Job summary

East Lancashire Learning Group is seeking a Marketing Executive to drive growth for Lancashire Adult Learning and the East Lancashire University Centre. The role involves creating campaigns, engaging with stakeholders and turning ideas into measurable results across learner recruitment and partner engagement.

You will work primarily from Lancashire Adult Learning, with travel across sites. A proactive marketer with strong communication and project management skills will thrive in this fast-paced

Qualifications

• Degree level qualification in a relevant field.
• CIM or CIPR qualification.
• Proven track record creating multichannel marketing campaigns.
• Experience with KPI analysis and reporting.
• Experience managing projects and meeting deadlines.

Responsibilities

• Support the Head of Marketing and Comms in the development and delivery of impactful marketing activity and collateral.
• Plan, execute, track and measure targeted and creative multichannel marketing campaigns.
• Support the management of online communication channels, including social media and websites, ensuring all content is accurate and up to date.
• Ensure creative thinking for all campaigns and projects, identifying key target audiences and defining goals, conducting market research to analyse trends and identifying opportunities.
• Take responsibility for the production of marketing collateral, including leaflets, posters, podcasts, videos etc.

Skills

Creativity

Organisational skills

Stakeholder engagement

Communication skills

Commercial awareness

Education

Degree level qualification

CIM or CIPR qualification

Job description

East Lancashire Learning Group is seeking a Marketing Executive to drive growth for Lancashire Adult Learning and the East Lancashire University Centre. The role involves creating campaigns, engaging with stakeholders and turning ideas into measurable results across learner recruitment and partner engagement.

You will work primarily from Lancashire Adult Learning, with travel across sites. A proactive marketer with strong communication and project management skills will thrive in this fast-paced