Portfolio Marketing Specialist - Multi-Channel Campaigns

Lancaster University; Lancashire; On-site; GBP 33,000 - 38,000; Full time

Job summary

Lancaster University is seeking a Portfolio Marketing Officer in External Relations - Marketing, based at Bailrigg, Lancaster, UK. This fixed-term role for two years will produce marketing collateral to promote degree programmes, foundation years, CPD courses and scholarships, and to recruit students to study at Lancaster.

You will lead multi-channel campaigns, including email marketing, paid digital advertising, videography and print, and tailor messages to audience needs to differentiate

Qualifications

• Coordinate and prioritise a complex workload and work with academics and professional staff to articulate Lancaster’s value proposition.

Responsibilities

• Produce marketing collateral and content to promote a range of products and to recruit students to study at Lancaster.
• Manage multi-channel campaigns, likely incorporating email marketing, paid digital advertising, videography and print.
• Identify high ROI channels and tailor marketing messaging to differentiate Lancaster from competitors.

Job description

Lancaster University is seeking a Portfolio Marketing Officer in External Relations - Marketing, based at Bailrigg, Lancaster, UK. This fixed-term role for two years will produce marketing collateral to promote degree programmes, foundation years, CPD courses and scholarships, and to recruit students to study at Lancaster.

You will lead multi-channel campaigns, including email marketing, paid digital advertising, videography and print, and tailor messages to audience needs to differentiate