Marketing Executive

Nelson and Colne College Group; Brierfield; On-site; GBP 25,000 - 30,000; Full time

Benefits offered by this job

Pension scheme

Generous annual leave

Sick pay & family policies

Health & wellbeing benefits

Staff recognition

Free on-site parking

Job summary

Lancashire Adult Learning is hiring a Marketing Executive to drive growth in East Lancashire Learning Group’s adult education brands. The role is based primarily at Lancashire Adult Learning with travel to other sites as needed.

You will develop and deliver campaigns across learner recruitment, content creation and stakeholder engagement, aiming to raise profiles, attract learners and engage partners. This role rewards proactive, KPI-driven marketing and strong relationship building across

Qualifications

• Degree level qualification in a relevant field.
• CIM or CIPR qualification.
• Proven track record of creating/multichannel marketing campaigns.
• Experience with KPIs to analyse and measure effectiveness.
• Experience in project management and meeting deadlines.
• Experience developing, measuring and reporting on KPIs.
• Experience building relationships and teamwork.

Responsibilities

• Support the Head of Marketing and Comms in development and delivery of marketing activity and collateral.
• Plan, execute, track and measure multichannel marketing campaigns.
• Manage online channels, including social media and websites.
• Conduct market research to analyse trends and identify opportunities.
• Produce marketing collateral (leaflets, posters, podcasts, videos).

Skills

Creativity

Organisational skills

Stakeholder engagement

Relationship building

Commercial awareness

Data-driven

Proactive mindset

Strategic thinking

Impact on learners

Target driven

Education

Degree level qualification

CIM or CIPR qualification

Job description

The Vacancy

Marketing Executive

Salary: Up to £27,604.26 per annum, depending on experience

Hours: 37 per week

Working Weeks: 52 per year

Contract Type: Permanent

Site: Lancashire Adult Learning

Closing Date: Midnight, Tuesday 22 September 2026

Interview Date: Tuesday 6 October 2026

"Together, Let's Be Extraordinary"

Our Organisation

This role is advertised by ELLG Professional Services. Part of East Lancashire Learning Group, ELLG Professional Services provides expert business support services to the wider Group.

Part of East Lancashire Learning Group, Lancashire Adult Learning (LAL) provide learning opportunities for all adults across the region. LAL currently offers an extensive range of subjects to learners, with over 2000 courses delivered through more than 300 venues across Lancashire. We engage over 10,000 learners, which makes us one of the UK's largest Adult Community Learning Providers

The Exciting Role

Looking for a marketing role where your ideas can make a real difference?

We're seeking a results-driven, commercially minded and highly-organised Marketing Executive to help drive the growth of Lancashire Adult Learning and the East Lancashire University Centre, two of the ELLG's key growth areas.

This is an exciting opportunity for someone who thrives on variety; enjoys a challenge and loves turning ideas into measurable results. We're looking for a proactive marketer who can spot opportunities, build strong relationships and deliver campaigns that attract, engage and convert learners, while supporting wider organisational growth and stakeholder engagement.

You’ll work across learner recruitment, campaign delivery, content creation and stakeholder engagement, helping to raise the profile of both brands and support ambitious growth plans. Unlike many education marketing roles, this position goes beyond learner recruitment. You’ll help strengthen relationships with employers, partners, community organisations and key stakeholders, ensuring our provision reaches and engages the audiences who can benefit most.

Whether you're developing a targeted digital campaign, creating compelling communications, launching new courses, identifying new opportunities for growth or working alongside external partners, you’ll play a vital role in connecting people with life-changing opportunities while contributing to the wider success of two ambitious and expanding brands.

You’ll be part of an ambitious, forward-thinking marketing team, Gold Medal winners in the Large Team of the Year category at the prestigious FE First Awards 2026. This is a chance to influence campaigns, shape engagement activity, work with diverse audiences and see the tangible impact of your work every day.

If you're full of ideas, commercially aware, love building relationships and want a role where no two days are the same, we’d love to hear from you.

The successful candidate will be primarily based at Lancashire Adult Learning but will be required to travel across sites.

What You'll Bring

• Creativity, enthusiasm and plenty of fresh ideas.
• Excellent organisational skills and the ability to manage multiple projects.
• Strong communication and stakeholder engagement skills.
• Confidence in building productive relationships with a wide range of internal and external audiences.
• Commercial awareness and the ability to identify opportunities that drive growth, engagement and participation.
• Experience of using insight, data and evaluation to measure success and continually improve performance.
• A proactive approach and a passion for finding new opportunities and delivering results.
• The ability to combine strategic thinking with hands‑on delivery.
• A genuine desire to make a positive impact on learners, communities and organisational success.
• The drive to work towards ambitious targets and demonstrate the impact of marketing activity.

What You Will Be Doing

• Support the Head of Marketing and Comms in the development and delivery of impactful marketing activity and collateral.
• Plan, execute, track and measure targeted and creative multichannel marketing campaigns.
• Support the management of online communication channels, including social media and websites, ensuring all content is accurate and up to date.
• Ensure creative thinking for all campaigns and projects, identifying key target audiences and defining goals, conducting market research to analyse trends and identifying opportunities.
• Take responsibility for the production of marketing collateral, including leaflets, posters, podcasts, videos etc.

What We Are Looking For

• Degree Level Qualification in a relevant field.
• CIM or CIPR qualification.
• A proven track record of creating/influencing innovative and creative multichannel marketing campaigns.
• Proven track record of working with KPIs to analyse and measure effectiveness of activity and using findings to inform future activity.
• A proven track record of project management capability, keeping yourself on track and accountable.
• Experience developing, measuring and reporting on KPIs.
• Experience of building effective relationships and working as part of a team.

What We Offer in Return

• Access to a workplace pension scheme - with generous employer contributions
• Generous annual leave allowance including a two-week closure over the Christmas period
• Enhanced occupational sick pay scheme and access to family friendly policies and benefits
• A range of health and wellbeing benefits and support
• Staff recognition scheme, including long service awards
• Free on-site parking on all College sites

Please visit our 'working for us' section of our website for a full list of our benefits http://www.eastlancslearning.ac.uk/

Further Questions?

Please contact our friendly HR Team [e-mail]

All of our posts are subject to an enhanced DBS check due to working with vulnerable adults and children. Should you wish to discuss this further, please get in touch with the HR team.

East Lancashire Learning Group

East Lancashire Learning Group (ELLG) is comprised of Nelson and Colne College, Accrington and Rossendale College, Lancashire Adult Learning and ELLG Professional Services. Together we exist to transform lives through education, skills, and opportunity. Across the Group, we are home to 2,400 A Level and technical students aged 16 to 18, 16,500 adult learners, 1,300 apprentices, and 400 higher education students, all taking confident steps into high-value professional and technical careers through skills and higher education.

We are deeply rooted in our communities and proud to work alongside hundreds of local employers, shaping a skilled, adaptable, and ambitious workforce that drives growth and opportunity across our region. Our commitment goes beyond teaching; we offer personalised support, real-world experiences, and pathways that raise aspirations and strengthen social mobility for learners of all backgrounds.

Rated Outstanding by Ofsted for 20 consecutive years - the only college in the country to achieve this - ELLG combines excellent teaching and learning, driven by evidence-based pedagogies and practice, with innovation and employer partnership to meet the evolving needs of learners, industry, and society. Our drive towards research and development in teaching and learning underpins our practice, supporting our colleges to achieve sector-leading outcomes in English and maths, exceptional A level progress, and high satisfaction in higher education through the National Student Survey. In doing so, we create opportunities that strengthen our region, support employers, and open doors for every learner to achieve their potential.