Marketing Executive - Mat cover 13 month FTC

Optima Recruitment; Leatherhead; Hybrid; GBP 30,000 - 35,000; Full time

Job summary

Optima Recruitment Limited is seeking a proactive Marketing Executive to join our client for a 13-month maternity cover. Based in Leatherhead, the role is hybrid with 2 days in the office and covers events, webinars, content, digital marketing, social media, CRM, reporting and admin.

You will report to the Global Marketing Director and collaborate with the Marketing Co-ordinator, Product Marketing Manager and broader team to deliver high-quality marketing activity across multiple channels.

Qualifications

• 2+ years of hands-on marketing experience across events, digital marketing, content and social media.
• Experience coordinating events and / or webinars from planning through to delivery and follow up
• Experience creating and managing content across multiple marketing channels

Responsibilities

• Plan and coordinate the delivery of Company events from planning to post-event follow up.
• Manage event timelines, logistics, registrations, speaker requirements and promotional activity.
• Coordinate with internal stakeholders, speakers, partners, sponsors and external event organisers for smooth delivery.
• Manage event communications, including invitations, reminders and post-event follow up.
• Track event spend and ensure activity stays within the annual marketing budget.
• Attend and manage overseas events, potentially involving international travel.

Skills

Marketing experience

Event coordination

Content creation

Social media

CRM systems

Tools

Salesforce

HubSpot

WordPress

ON24

Smartsheet

Buzzsprout

Canva

CapCut

Job description

Marketing Executive – Maternity Cover – 13 month FTC

Location: Leatherhead, Surrey

Salary: £30,000 - £35,000

Job Type: Full-time – Hybrid with 2 days a week in the office

Overview

We are looking for a proactive and hands on Marketing Executive to join our marketing team on a 13-month maternity cover contract. This varied role covers events, webinars, content, digital marketing, social media, CRM, reporting, and marketing administration. The successful candidate will report to the Global Marketing Director and work closely with Marketing Co-ordinator, Product Marketing Manager and wider business to deliver high-quality marketing activity across multiple channels.

Key Responsibilities

• Plan and co-ordinate the delivery of Company events from initial planning through to post-event follow up.
• Mange event timelines. Logistics, registrations, speaker requirements and promotional activity, working closely with Marketing Co-ordinator.
• Co-ordinate with internal stakeholders, speakers, partners, sponsors and external event organisers to ensure the smooth delivery of events.
• Manage event communications, including invitations, reminders, attendee information and post-event follow up.
• Track event spend and ensure activity remains within within the agreed annual marketing budget.
• Attend and manage oversees events when required, which may involve international travel.

Webinar Management

• Own the end to end co-ordination and delivery of webinars, from initial planning and speaker preparation through to promotion and post vent activity.
• Develop webinar registration pages, email invitations, reminder campaigns and supporting promotional content.
• Work with subject matter experts to develop webinar topics, titles, descriptions and key messaging.
• Co-ordinate live webinar production, including speaker briefings, rehearsals and technical checks.
• Repurpose webinar content across social media, email, website and other relevant marketing channels.

Content, Digital & Social Media

• Plan, create, write and schedule organic social media content, primarily across LinkedIN
• Promote events, webinars, reports, articles, podcasts and Company updates across relevant channels through paid and organic advertising.
• Plan, produce and edit podcast content, including bi-weekly newsletter edition
• Produce and edit ad hoc content for use across digital and social channels
• Co-ordinate the creation and delivery of event collateral, presentations and branded materials for both digital and print use.

Data, CRM & Analytics

• Manage and maintain marketing data across Salesforce and Hubspot
• Use Smartsheet to support monthly reporting across marketing channels and to plan and track marketing workloads across the Company.
• Analyse marketing data and insights to help inform future event, webinar and content strategies.
• Support CRM processes, data management and reporting requirements across the wider marketing team

Requirements & Qualifications

• 2+years of hands-on marketing experience, ideally across a mix of events, digital marketing, content and social media.
• Experience co-ordinating events and / or webinars from planning through to delivery and follow up
• Experience creating and managing content across multiple marketing channels
• Strong organisational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Excellent attention to detail and the ability to work independently while collaborating effectively with colleagues and external stakeholders.

Technical Skills

• Experience using a range of marketing and digital tools including :
• CRM : Salesforce and / or Hubspot
• Email marketing : Hubspot or similar
• CMS : WordPress or similar
• Webinar platforms : ON24 or similar
• Project / workload management: Smartsheet or similar
• Podcast platforms: Buzzsprout or similar
• Design and content creation : Canva or CapCut or similar
• Microsoft Office: Strong proficiency across the Microsoft Office suite

Personal Attributes

• Proactive, organised and highly reliable
• Confident managing multiple priorities and deadlines
• Comfortable working with internal and external stakeholders at all levels
• A strong communicator with excellent written and verbal skills
• Detail orientated, with a practical and hands on approach
• Adaptable and willing to take ownership of tasks from start to finish
• Comfortable working in a fast paced environment where priorities can change

Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer