Marketing Manager

Yolk Recruitment; Cardiff; On-site; GBP 35,000 - 55,000; Full time

Job summary

Yolk Recruitment is seeking an experienced Marketing Manager on a maternity cover contract. The role is hands-on, delivering day-to-day marketing activities across campaigns, events, digital marketing and paid media to strengthen brand awareness and generate qualified leads.

You will work closely with the marketing and commercial teams to support business growth, manage campaigns and external agencies, and ensure compliance with brand guidelines.

Qualifications

• Proven experience as Marketing Manager or Marketing Executive.
• Hands-on across digital marketing including PPC and paid social.
• Experience planning and delivering multi-channel marketing campaigns and events.
• Experience managing budgets and external agencies.
• Strong analytical and reporting skills.

Responsibilities

• Plan, deliver and evaluate integrated marketing campaigns across multiple channels.
• Manage and develop social media activity, including content planning, publishing and performance reporting.
• Oversee PPC and paid digital campaigns, monitoring performance and optimising activity to maximise ROI.
• Coordinate exhibitions, conferences and other marketing events.
• Analyse market, competitor and customer data to identify opportunities and inform marketing strategy.
• Manage external agencies, suppliers and marketing budgets.
• Work closely with the sales team to improve lead generation, CRM reporting and conversion.
• Ensure all marketing activity is delivered in line with brand guidelines and relevant compliance requirements.

Skills

Marketing management

Digital marketing

PPC

Paid social

Campaign planning

Event management

Budget management

Analytics

CRM reporting

External agencies management

Tools

Google Ads

Google Analytics

SEO tools

Job description

We are seeking an experienced and commercially minded Marketing Manager to join a growing organisation on a maternity cover contract.

This is a hands-on, varied role responsible for managing the day-to-day delivery of marketing activity, including campaigns, events, digital marketing and paid media. Working closely with the wider marketing and commercial teams, you will help strengthen brand awareness, generate qualified leads and support business growth.

Key Responsibilities

• Plan, deliver and evaluate integrated marketing campaigns across multiple channels.
• Manage and develop social media activity, including content planning, publishing and performance reporting.
• Oversee PPC and paid digital campaigns, monitoring performance and optimising activity to maximise ROI.
• Coordinate exhibitions, conferences and other marketing events.
• Analyse market, competitor and customer data to identify opportunities and inform marketing strategy.
• Manage external agencies, suppliers and marketing budgets.
• Work closely with the sales team to improve lead generation, CRM reporting and conversion.
• Ensure all marketing activity is delivered in line with brand guidelines and relevant compliance requirements.

About You

• Proven experience in a Marketing Manager or Marketing Executive position.
• Strong hands-on experience across digital marketing, particularly PPC and paid social.
• Experience planning and delivering multi-channel marketing campaigns and events.
• Confident analysing marketing performance data and translating insights into actionable recommendations.
• Experience managing external agencies, suppliers and budgets.
• Strong organisational and project management skills, with the ability to manage competing priorities.
• Proactive, adaptable and comfortable working independently in a fast-paced environment.

Desirable: Experience with Google Ads, Google Analytics, SEO, marketing automation and CRM platforms such as HubSpot.

This is an excellent opportunity for an experienced marketer to take ownership of a varied marketing function and make an immediate impact within a growing business.