Marketing Manager

British Safety Council Group; United Kingdom; Remote; GBP 42,000 - 60,000; Full time

Benefits offered by this job

25 days annual leave + buying/selling

Health cash-plan

Private medical and dental cover after

Work from abroad up to six weeks/year

Enhanced family leave (maternity/pat/p

Wellbeing activities

Disability Confident employer – high‑f

Job summary

British Safety Council Group is seeking an experienced Marketing Manager on a fixed-term basis to cover maternity leave. You will conceive and execute integrated campaigns, drive leads, and strengthen our brand while collaborating with Sales and product teams.

The role requires a minimum of four years in marketing within a service environment, strong digital skills, and familiarity with CRM and marketing automation tools. You will influence across audiences and deliver measurable results.

Qualifications

• At least four years' marketing experience in a service-based environment in a similar capacity.
• Proven experience planning, developing and delivering integrated marketing campaigns from concept through to execution.
• Strong digital marketing knowledge, including social media, email marketing and website content.
• Experience using CRM systems and marketing automation tools. Experience of Umbraco CMS and Salesforce Marketing Cloud would be an advantage.
• Experience using AI tools to improve efficiency, streamline marketing processes and support content creation and campaign development.
• A good understanding of customer segmentation, lead generation and marketing performance metrics.
• Strong copywriting, communication and content creation skills, with the ability to develop engaging messages for different audiences.
• Experience managing marketing budgets, projects and external suppliers.
• Strong analytics skills, with the ability to evaluate campaign performance and identify opportunities for improvement.
• Excellent organisational skills, with the ability to manage multiple priorities and deadlines.
• A proactive, creative and results-driven approach, with the ability to work collaboratively across teams.

Responsibilities

• Develop and deliver integrated marketing campaigns across multiple channels to showcase our expertise.
• Oversee budgets, evaluate performance and collaborate with Sales, product owners and other teams.
• Turn fresh ideas into effective marketing campaigns and engage different audiences.
• Manage campaigns across channels, monitor results and drive measurable growth.

Skills

Marketing experience

Campaign planning & delivery

Digital marketing

CRM & marketing automation

AI in marketing

Customer segmentation & lead gen

Copywriting & content creation

Budget management

Analytics & performance tracking

Organisational skills & multi-priority

Collaborative working

Tools

Umbraco CMS

Salesforce Marketing Cloud

Job description

Full-time, Fixed-term contract (9-12 months – Maternity Cover)

(Please note applications will be reviewed, and interviews will be conducted throughout this advert's duration)

About us

For nearly 70 years, British Safety Council has helped change the way the world thinks about workplace health, safety and wellbeing. But we are not just about preventing accidents or managing risks. We are about people, progress and creating workplaces where everyone feels safe, valued and supported. With a global reach, we work with organisations to turn knowledge into action and ambition into meaningful change. Through education, expert advice, and advocacy, we challenge thinking, influence behaviours, and help organisations build safer, healthier, and more sustainable workplaces. Our purpose is simple: no one should be injured or made ill through their work. Everything we do brings us closer to that ambition. Joining us means being part of an organisation with a proud history, a clear purpose and a determination to make a lasting difference.

About the role

We are looking for an experienced and creative Marketing Manager to join our team on a fixed-term basis to cover maternity leave. This is an opportunity to use your marketing expertise to help us reach more organisations, inspire positive change and contribute to making workplaces safer and healthier. In this hands‑on role, you will develop and deliver integrated marketing campaigns that showcase our expertise, strengthen our brand, generate quality leads and support business growth.

You will manage campaigns across multiple channels, oversee budgets, evaluate performance and work closely with Sales, product owners and other teams to achieve measurable results. We are looking for someone who brings fresh thinking, understands how to engage different audiences and can turn creative ideas into effective marketing campaigns.

To succeed in this role, you will need

• At least four years' marketing experience in a service-based environment in a similar capacity.
• Proven experience planning, developing and delivering integrated marketing campaigns from concept through to execution.
• Strong digital marketing knowledge, including social media, email marketing and website content.
• Experience using CRM systems and marketing automation tools. Experience of Umbraco CMS and Salesforce Marketing Cloud would be an advantage.
• Experience using AI tools to improve efficiency, streamline marketing processes and support content creation and campaign development.
• A good understanding of customer segmentation, lead generation and marketing performance metrics.
• Strong copywriting, communication and content creation skills, with the ability to develop engaging messages for different audiences.
• Experience managing marketing budgets, projects and external suppliers.
• Strong analytical skills, with the ability to evaluate campaign performance and identify opportunities for improvement.
• Excellent organisational skills, with the ability to manage multiple priorities and deadlines.
• A proactive, creative and results-driven approach, with the ability to work collaboratively across teams.

• 25 days annual leave with holiday buying and selling option
• Health cash-plan benefits upon joining
• Private medical and dental cover on completion of the probationary period
• Work from abroad for up to six weeks per year (subject to IT and GDPR compliance)
• Enhanced maternity, paternity and shared parental leave
• Other wellbeing activities

We are proud to be a Disability Confident employer. As part of the Disability Confident scheme, if you are disabled and meet the essential criteria for the role, we guarantee you an interview.