Marketing Executive (Campaigns, Operations & Digital)

Wansbroughs; Devizes; On-site; GBP 28,000 - 42,000; Full time

Job summary

Wansbroughs in Devizes is seeking a proactive Marketing Executive to support campaigns, events and digital marketing across the firm. You will coordinate campaigns, manage websites and social media, support client engagement and help run marketing operations with a focus on measurable outcomes.

Working with the Head of Marketing and Business Development and fee-earners, you will help deliver timely marketing content, events, and campaigns, while embracing AI tools to improve efficiency and

Qualifications

• Minimum 2-3 years' marketing experience.
• Experience managing websites and digital content.
• Experience managing social media channels.
• Strong project management and organisational skills.
• Good understanding of marketing analytics and reporting.
• Experience using AI productivity tools to improve efficiency and support marketing execution.
• Legal sector experience.
• Experience with Metricool or similar social media management platforms.
• Experience with CRM or marketing automation platforms.
• CIM qualification (or working towards).
• Experience integrating AI tools into marketing workflows.
• Understanding of SEO, GEO and AI search optimisation.

Responsibilities

• Take ownership of the delivery of agreed marketing campaigns and business development initiatives. Responsibilities include:
• Develop campaign plans and delivery schedules
• Coordinate campaign activity across departments
• Manage timelines, actions and follow-up activity
• Coordinate campaign stakeholders and contributors
• Work with fee-earners to develop campaign content
• Support campaign measurement and reporting
• Monitor progress against objectives
• Make recommendations for improvement
• Digital Marketing: Manage social media content and scheduling
• Monitor social media performance
• Assist with digital marketing campaigns
• Work with freelance digital specialists on website and SEO projects
• Produce basic performance reports
• Website Management: Publish and update website content
• Upload articles and news stories
• Ensure content remains accurate and up to date
• Support website audits and content reviews
• Assist with future website redevelopment planning
• Events & Client Engagement: Coordinate client and referrer events
• Manage invitations and bookings
• Support webinars and online events
• Liaise with venues and suppliers
• Manage attendee communications
• Attend events and represent the firm
• Assist with event reporting and evaluation
• Marketing Operations: Support implementation of marketing tools and systems
• Maintain marketing databases and mailing lists
• Coordinate reporting and campaign tracking
• Assist with marketing process improvements
• Support future CRM and marketing technology developments
• Manage marketing calendars and project plans
• Communications & Content: Draft newsletters and marketing communications
• Support annual Legal 500 submission
• Coordinate content across digital platforms
• Develop marketing collateral where required
• Maintain marketing templates and resources

Skills

Marketing experience

Project management

Digital marketing

AI productivity tools

CRM usage

Education

CIM qualification

Tools

Metricool

CRM platforms

Marketing automation platforms

SEO tools

Job description

Location: Devizes, Wiltshire with occasional travel to events, client meetings and the London office

Department: Marketing & Business Development

Reports to: Head of Marketing and Business Development

Contract: Permanent

Hours: Full or part-time / as agreed

About Wansbroughs

Wansbroughs is a leading Wiltshire law firm providing legal advice to businesses, families and individuals. The Marketing & Business Development team supports the firm’s profile, client communications, events, digital presence and business development activity across all departments.

About the Role

Wansbroughs is seeking a proactive and organised Marketing Executive to support the delivery of our marketing and business development plans.

This is a varied and hands-on role, responsible for coordinating marketing campaigns, supporting business development initiatives, managing digital marketing activity and ensuring the smooth delivery of events and marketing operations.

Working closely with the Head of Marketing & Business Development and fee-earners across the firm, the successful candidate will play a key role in helping deliver measurable marketing activity that supports both departmental and firmwide objectives.

This role has a strong focus on campaign delivery, marketing operations, events and digital activity and is an exciting opportunity to help shape the next phase of Wansbroughs' marketing function.

Key Responsibilities

Campaign Management & Business Development Support

Take ownership of the delivery of agreed marketing campaigns and business development initiatives. Responsibilities include:

• Develop campaign plans and delivery schedules
• Coordinate campaign activity across departments
• Manage timelines, actions and follow-up activity
• Coordinate campaign stakeholders and contributors
• Work with fee-earners to develop campaign content
• Support campaign measurement and reporting
• Monitor progress against objectives
• Make recommendations for improvement

Digital Marketing

• Manage social media content and scheduling
• Monitor social media performance
• Assist with digital marketing campaigns
• Work with freelance digital specialists on website and SEO projects
• Produce basic performance reports

Website Management

• Publish and update website content
• Upload articles and news stories
• Ensure content remains accurate and up to date
• Support website audits and content reviews
• Assist with future website redevelopment planning

Events & Client Engagement

• Coordinate client and referrer events
• Manage invitations and bookings
• Support webinars and online events
• Liaise with venues and suppliers
• Manage attendee communications
• Attend events and represent the firm
• Assist with event reporting and evaluation

Marketing Operations

• Support implementation of marketing tools and systems
• Maintain marketing databases and mailing lists
• Coordinate reporting and campaign tracking
• Assist with marketing process improvements
• Support future CRM and marketing technology developments
• Manage marketing calendars and project plans

Communications & Content

• Draft newsletters and marketing communications
• Support annual Legal 500 submission
• Coordinate content across digital platforms
• Develop marketing collateral where required
• Maintain marketing templates and resources

Qualifications

• Minimum 2-3 years' marketing experience.
• Experience managing websites and digital content.
• Experience managing social media channels.
• Strong project management and organisational skills.
• Good understanding of marketing analytics and reporting.
• Experience using AI productivity tools (such as Microsoft Copilot, ChatGPT or equivalent) to improve efficiency and support marketing execution.
• Legal sector experience.
• Experience with Metricool or similar social media management platforms.
• Experience with CRM or marketing automation platforms.
• CIM qualification (or working towards).
• Experience integrating AI tools into marketing workflows.
• Understanding of SEO, GEO and AI search optimisation.

Skills and Personal Attributes

We are looking for someone who is:

• Highly organised and able to manage multiple priorities and deadlines.
• Willing to be flexible and take initiative.
• Accurate, detail-oriented and confident checking copy, links, images and data.
• A clear and professional communicator with colleagues, clients, suppliers and agencies.
• Curious and willing to embrace new technology.
• Comfortable experimenting with new tools and ways of working.
• Able to identify opportunities to improve efficiency through automation and AI.
• Commercially minded and focused on delivering measurable outcomes.
• Proactive and solutions-focused.

What Success Looks Like

Within the first 12 months, the Marketing Executive will:

• Deliver regular marketing reporting, website updates, newsletters and social media activity accurately and consistently.
• Successfully plan and deliver client and referrer events.
• Deliver Family and Contentious Probate campaigns.
• Provide consistent delivery of social media, content and events.
• Improve campaign reporting and visibility.
• Identify and implement AI-enabled process improvements.
• Demonstrate reduction in manual marketing administration through technology and automation.
• Receive positive feedback from departments and stakeholders.

Salary

In line with experience.

• Hours: Flexible working, ideally full-time (35 hours per week). However, for the right candidate, we would consider 25-30 hours per week worked over 4 or 5 days (Monday to Friday). Due to the nature of the role, there will be occasions when attendance at events and client hospitality activities requires work outside normal office hours, including evenings and weekends.