Marketing Campaigns Lead — Events & Digital

Wansbroughs; Devizes; On-site; GBP 28,000 - 42,000; Full time

Job summary

Wansbroughs in Devizes is seeking a proactive Marketing Executive to support campaigns, events and digital marketing across the firm. You will coordinate campaigns, manage websites and social media, support client engagement and help run marketing operations with a focus on measurable outcomes.

Working with the Head of Marketing and Business Development and fee-earners, you will help deliver timely marketing content, events, and campaigns, while embracing AI tools to improve efficiency and

Qualifications

• Minimum 2-3 years' marketing experience.
• Experience managing websites and digital content.
• Experience managing social media channels.
• Strong project management and organisational skills.
• Good understanding of marketing analytics and reporting.
• Experience using AI productivity tools to improve efficiency and support marketing execution.
• Legal sector experience.
• Experience with Metricool or similar social media management platforms.
• Experience with CRM or marketing automation platforms.
• CIM qualification (or working towards).
• Experience integrating AI tools into marketing workflows.
• Understanding of SEO, GEO and AI search optimisation.

Responsibilities

• Take ownership of the delivery of agreed marketing campaigns and business development initiatives. Responsibilities include:
• Develop campaign plans and delivery schedules
• Coordinate campaign activity across departments
• Manage timelines, actions and follow-up activity
• Coordinate campaign stakeholders and contributors
• Work with fee-earners to develop campaign content
• Support campaign measurement and reporting
• Monitor progress against objectives
• Make recommendations for improvement
• Digital Marketing: Manage social media content and scheduling
• Monitor social media performance
• Assist with digital marketing campaigns
• Work with freelance digital specialists on website and SEO projects
• Produce basic performance reports
• Website Management: Publish and update website content
• Upload articles and news stories
• Ensure content remains accurate and up to date
• Support website audits and content reviews
• Assist with future website redevelopment planning
• Events & Client Engagement: Coordinate client and referrer events
• Manage invitations and bookings
• Support webinars and online events
• Liaise with venues and suppliers
• Manage attendee communications
• Attend events and represent the firm
• Assist with event reporting and evaluation
• Marketing Operations: Support implementation of marketing tools and systems
• Maintain marketing databases and mailing lists
• Coordinate reporting and campaign tracking
• Assist with marketing process improvements
• Support future CRM and marketing technology developments
• Manage marketing calendars and project plans
• Communications & Content: Draft newsletters and marketing communications
• Support annual Legal 500 submission
• Coordinate content across digital platforms
• Develop marketing collateral where required
• Maintain marketing templates and resources

Skills

Marketing experience

Project management

Digital marketing

AI productivity tools

CRM usage

Education

CIM qualification

Tools

Metricool

CRM platforms

Marketing automation platforms

SEO tools

Job description

Wansbroughs in Devizes is seeking a proactive Marketing Executive to support campaigns, events and digital marketing across the firm. You will coordinate campaigns, manage websites and social media, support client engagement and help run marketing operations with a focus on measurable outcomes.

Working with the Head of Marketing and Business Development and fee-earners, you will help deliver timely marketing content, events, and campaigns, while embracing AI tools to improve efficiency and