Marketing And Business Development Executive

Gerrard White; Haywards Heath; On-site; GBP 28,000 - 35,000; Full time

Job summary

Gerrard White in Haywards Heath is seeking a Marketing & Business Development Executive to drive content and marketing initiatives for a professional services law firm. You will craft website copy, blogs, client stories and LinkedIn content while refining SEO strategies and supporting digital campaigns.

The role covers AI-enabled content workflows, events support, CRM reporting and the creation of marketing collateral. Office-based in West Sussex with a 28k–35k DOE package.

Qualifications

• Excellent copywriting and outstanding written English.
• Marketing qualification or relevant experience.
• Strong organisational skills and attention to detail.
• Experience using Canva and MS Office tools.
• Comfort communicating with professionals.

Responsibilities

• Content Marketing: interview solicitors, translate expertise into articles, write website copy, blogs, newsletters and LinkedIn posts, create client stories and repurpose content into videos and graphics.
• Digital Marketing: maintain and develop the firm’s website, improve SEO, monitor analytics, identify content opportunities, support email campaigns.
• AI & Innovation: use AI tools to accelerate content creation, develop marketing workflows, research new tech, test ideas.
• Business Development: support events, submissions, produce marketing collateral, manage CRM and report on campaigns.

Skills

Copywriting

Written English

Organisation

Professional communication

Education

Marketing qualification

Tools

Canva

Microsoft Office

WordPress CMS

Google Analytics

Mailchimp

Job description

Marketing & Business Development Executive

Are you a talented writer looking to build a career in professional services marketing? We’re recruiting a Marketing & Business Development Executive on behalf of a well‑established and ambitious business law firm in West Sussex, known for its practical, commercial approach and its genuine investment in marketing as a driver of growth.

What you’ll be doing:

Content Marketing

• Interviewing solicitors and translating technical expertise into engaging articles
• Writing website copy, blogs, newsletters and LinkedIn posts
• Creating client success stories and case studies
• Repurposing content into videos, graphics and downloadable resources
• Ensuring all content reflects the firm’s tone of voice

Digital Marketing

• Maintaining and developing the firm’s website
• Improving SEO performance and monitoring website analytics
• Identifying opportunities for new content
• Supporting email marketing campaigns

AI & Innovation

• Using AI tools to accelerate content creation
• Helping develop marketing workflows and researching new technology
• Testing new ideas to keep the firm at the forefront of legal marketing

Business Development

• Supporting events, award submissions and legal directory submissions
• Producing marketing collateral
• CRM management and campaign reporting

What we’re looking for:

The ideal Marketing & Business Development Executive will have:

• Excellent copywriting skills and outstanding written English
• A marketing qualification or relevant experience
• Strong organisational skills and an eye for detail
• Experience using Canva
• Good knowledge of Microsoft Office
• Confidence communicating with professionals

Desirable (but not essential):

• SEO knowledge
• WordPress or other CMS experience
• Google Analytics
• Mailchimp (or similar)
• Basic video editing
• Professional services marketing experience, and a genuine interest in AI

What’s on offer:

This Marketing & Business Development Executive opportunity offers exposure to every aspect of professional services marketing, ongoing investment in AI tools and marketing technology, and a genuinely collaborative environment where new ideas are welcomed and career development is actively supported.

Haywards Heath, West Sussex (Office Based) | £28,000–£35,000 DOE | Full Time