Marketing Executive: Campaigns & Brand Growth

The Bedford College Group; Bedford, Kettering; On-site; GBP 31,000 - 34,000; Full time

Benefits offered by this job

27 days annual leave

Pension

Discounts

Professional development opportunities

Course access

Job summary

The Bedford College Group is seeking a Marketing Executive to join our Marketing and Digital team. Based at Bedford or Kettering, you will develop campaigns, manage content, and drive student recruitment through multi-channel activity.

You will work across campuses, optimise the student journey from enquiry to enrolment, and analyse campaign performance using our CRM tools. The role requires a Marketing degree or equivalent and a willingness to travel between sites.

Qualifications

• Degree or equivalent in Marketing or related field.
• Proven experience in integrated marketing campaigns with measurable outcomes.
• Strong copywriting and content development skills.
• Excellent communication and stakeholder management.
• Willingness to travel between campuses and work outside normal hours when required.

Responsibilities

• Develop and deliver integrated marketing campaigns to boost enquiries, applications and enrolments.
• Lead content creation and brand management across prospectuses, websites and marketing materials.
• Manage CRM-driven campaigns, analyse performance and report ROI.
• Coordinate events and stakeholder engagement to meet recruitment targets.
• Support safeguarding, equality, diversity and inclusion in line with policies.

Skills

Marketing strategy

Campaign management

Content creation

CRM & data analysis

Stakeholder engagement

Education

Bachelor's degree in Marketing, Business or related subject

Tools

CRM systems

Website CMS

Email marketing tools

Job description

The Bedford College Group is seeking a Marketing Executive to join our Marketing and Digital team. Based at Bedford or Kettering, you will develop campaigns, manage content, and drive student recruitment through multi-channel activity.

You will work across campuses, optimise the student journey from enquiry to enrolment, and analyse campaign performance using our CRM tools. The role requires a Marketing degree or equivalent and a willingness to travel between sites.