Marketing Executive

The Bedford College Group; Bedford, Kettering; On-site; GBP 31,000 - 34,000; Full time

Benefits offered by this job

27 days annual leave

Pension

Discounts

Professional development opportunities

Course access

Job summary

The Bedford College Group is seeking a Marketing Executive to join our Marketing and Digital team. Based at Bedford or Kettering, you will develop campaigns, manage content, and drive student recruitment through multi-channel activity.

You will work across campuses, optimise the student journey from enquiry to enrolment, and analyse campaign performance using our CRM tools. The role requires a Marketing degree or equivalent and a willingness to travel between sites.

Qualifications

• Degree or equivalent in Marketing or related field.
• Proven experience in integrated marketing campaigns with measurable outcomes.
• Strong copywriting and content development skills.
• Excellent communication and stakeholder management.
• Willingness to travel between campuses and work outside normal hours when required.

Responsibilities

• Develop and deliver integrated marketing campaigns to boost enquiries, applications and enrolments.
• Lead content creation and brand management across prospectuses, websites and marketing materials.
• Manage CRM-driven campaigns, analyse performance and report ROI.
• Coordinate events and stakeholder engagement to meet recruitment targets.
• Support safeguarding, equality, diversity and inclusion in line with policies.

Skills

Marketing strategy

Campaign management

Content creation

CRM & data analysis

Stakeholder engagement

Education

Bachelor's degree in Marketing, Business or related subject

Tools

CRM systems

Website CMS

Email marketing tools

Job description

Role: Marketing Executive

Location: Bedford College – Cauldwell Street Campus OR Tresham College – Kettering Campus

Salary/Benefits: Salary is between £30,915 and £33,915 per annum DOE and Qualifications, 27 days annual leave plus Bank holidays, People’s Pension, Retail and Leisure Discounts, excellent professional and personal development opportunities, accessing college courses.

Hours/Weeks: 37 hours per week – 52 weeks per year

Contract Type: Permanent – Full Time

This is a UK based contract, and you are required to have the Right to Work in the UK. Unfortunately, we’re unable to offer sponsorship and any offer of employment will be subject to evidence of your Right to Work in the UK.

About The Role

We are currently seeking a Marketing Executive to join our Marketing and Digital department at The Bedford College Group.

As a Marketing Executive, you play an important role in the success of our students through:

• Marketing Campaigns & Student Recruitment - Create, deliver and optimise integrated marketing campaigns that increase enquiries, applications and enrolments, supporting recruitment targets while raising the profile of College brands and enhancing the customer journey from initial enquiry through to enrolment.
• Content Creation & Brand Management - Lead the development of prospectuses, websites, case studies and marketing materials, producing high-quality copy and content that reflects the College brand, engages target audiences and promotes courses effectively across multiple channels.
• CRM, Data Analysis & Campaign Performance - Utilise CRM systems and marketing tools to manage conversion campaigns, monitor KPIs, analyse customer behaviour, conduct campaign testing, evaluate ROI, and provide insights to improve marketing effectiveness and recruitment outcomes.
• Stakeholder Engagement & Service Delivery - Act as the key marketing contact for curriculum teams and stakeholders, building strong relationships, identifying unique selling points, coordinating activities across departments, and ensuring projects are delivered on time, within budget and to a high standard.
• Events, Professional Standards & College Responsibilities - Support open days, graduation ceremonies and promotional events, represent the Marketing Directorate professionally, and promote safeguarding, equality, diversity and inclusion, health and safety, and continuous professional development in line with College policies and values.

About You

• Marketing Qualifications & Professional Development - Holds a degree in Marketing, Business or a related subject (or equivalent professional marketing qualification), supported by a commitment to continuous professional development and keeping marketing knowledge and skills up to date.
• Marketing Campaigns & Digital Expertise - Experienced in developing and delivering integrated online and offline marketing campaigns with measurable outcomes, including digital advertising, social media marketing, email marketing, CRM-driven campaigns, website content management and customer journey optimisation.
• Content Creation, Project Management & Analysis - Demonstrates strong copywriting, project management and organisational skills, with the ability to manage multiple campaigns, analyse performance data, evaluate ROI, identify improvements and deliver projects to deadline and budget.
• Communication, Stakeholder Management & Customer Focus - Builds effective relationships with internal and external stakeholders, communicates confidently at all levels, provides high-quality customer service, and works collaboratively to achieve recruitment, marketing and organisational objectives.
• Professionalism, Flexibility & Continuous Improvement - Highly organised, detail-oriented and proactive, with excellent IT skills, sound judgement and problem-solving abilities, a commitment to the College values of Student Focus, High Performance, Respect, Openness and Honesty, and the flexibility to travel and work outside normal hours when required.

For a more detailed breakdown of the job role and the requirements, please see the Job Description attached to this vacancy.

Interviews to be held: 02 December 2026.

Note: Interviews will be held in Bedford, though this role could be based at Bedford or Kettering depending on the candidate.

Successful candidates must also be able to demonstrate alignment to our organisational VISION values:

• Valuing Teamwork - We are one team who by working together can achieve great things, respecting the opinion and valuing the contribution each of us makes.
• Improving Continuously - We challenge ourselves to always do better by trying new things, sharing knowledge, reflecting on practice and learning from others.
• Student Centred - At our heart is always doing what is best for our students. We consider students in all of our decision making to create positive outcomes and memorable experiences for every student.
• Inclusive - We celebrate differences and diversity, recognising that we can learn from each other.
• Open and Caring - We care about the wellbeing of our staff, our students, our community and wider society, creating an environment built on trust where we listen, engage with and support each other.
• Nurturing Education Excellence - We promote educational excellence by delivering programmes that challenge our students to achieve their ambitions.

About The Bedford College Group

The Bedford College Group was formed in 2017 following the merger of Bedford College and Tresham College and is now the largest provider of education in the South East Midlands, with over 15,000 students passing through our doors each year.

Today, the Group is made up of a family of colleges across Bedfordshire and Northamptonshire: Bedford College, Central Bedfordshire College and Tresham College in the towns of Bedford, Dunstable, Leighton Buzzard, Corby, Kettering and Wellingborough; Shuttleworth College, a specialist land-based college; The Bedford Sixth Form, (the only dedicated sixth form in Bedford); The Corby Sixth Form, (opened in September 2023); and the National College for Motorsport alongside Silverstone race circuit. To widen accessibility to education and training, the Group also has community-based Learning Centres in Bedford, Corby and Kettering which offer IT training.

Safeguarding our Students

The Bedford College Group is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. The successful candidate will be subject to thorough vetting process which includes, an enhanced DBS check and satisfactory references.

This post is exempt from the Rehabilitation of Offenders Act 1974. The Rehabilitation of Offenders Act 1974 and the Exceptions Order 1975, provides information about which convictions must be declared during job applications and related exceptions and further information about filtering offences can be found in the DBS filtering guide. The Bedford College Group's policy on Employment of Ex-Offenders is attached to this vacancy.

Candidates who are barred from working with children are reminded it is a criminal offence to apply for this post.