Marketing Executive — Education & Student Recruitment

Bedford ESOL; Bedford; On-site; GBP 31,000 - 34,000; Full time

Benefits offered by this job

27 days annual leave

Bank holidays

People’s Pension

Retail and Leisure Discounts

Access to college courses

Job summary

The Bedford College Group is seeking a Marketing Executive to join our Marketing and Digital team. You will lead campaigns, content creation, CRM-driven initiatives and stakeholder engagement to drive student recruitment and brand growth across Bedford and Kettering campuses.

This permanent, full-time role offers a competitive salary and benefits, a 37-hour week, 27 days holidays plus bank holidays, pension, and development opportunities.

Qualifications

• Degree in Marketing or related subject and commitment to continuous development.
• Experience delivering integrated online and offline campaigns with measurable outcomes.
• Strong copywriting, project management and organisational skills.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Lead marketing campaigns to increase enquiries, applications and enrolments.
• Create content and manage brand across channels and materials.
• Utilise CRM data to monitor KPIs, ROI and campaign performance.
• Coordinate with curriculum teams and stakeholders to deliver projects on time.
• Support events and promote safeguarding, equality and college values.

Skills

Marketing degree

Digital marketing

CRM campaigns

Copywriting

Project management

Education

Degree in Marketing/Business

Professional marketing qualification

Tools

CRM systems

Website CMS

Job description

The Bedford College Group is seeking a Marketing Executive to join our Marketing and Digital team. You will lead campaigns, content creation, CRM-driven initiatives and stakeholder engagement to drive student recruitment and brand growth across Bedford and Kettering campuses.

This permanent, full-time role offers a competitive salary and benefits, a 37-hour week, 27 days holidays plus bank holidays, pension, and development opportunities.