Marketing Executive

Morgan McKinley; Northampton; Hybrid; GBP 35,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

Onboarding and training

Career development

Growing company

Job summary

Morgan McKinley Northern Home Counties is seeking a proactive Marketing Executive to join the expanding Sales & Marketing team in Northamptonshire. You will craft campaigns, create compelling content, and support lead generation across digital, social, email and offline channels.

You will work closely with the Head of Sales & Marketing to bring briefs to life, manage website content, and coordinate campaigns. A hands-on, doer mindset is essential for success in this role.

Qualifications

• Experience in a hands-on Marketing Executive role.
• Experience delivering campaigns across digital, email, social and offline channels.
• Strong copywriting and content creation abilities.
• Experience managing websites and digital content.
• Ability to design marketing artwork and promotional materials.

Responsibilities

• Plan and deliver marketing campaigns across digital, social, email and offline channels.
• Create engaging marketing content including copy, imagery, video and materials.
• Manage website content, landing pages and digital campaigns.
• Maintain marketing artwork and collateral for digital and print.
• Support lead generation and nurture activity with the Sales team.
• Track campaign performance and data in CRM systems.
• Attend events to support marketing and lead generation.

Skills

Campaign planning

Content creation

Copywriting

Social media management

Lead generation

Email marketing

Website content management

CRM proficiency

Organisational skills

Communication

Education

Marketing qualification or degree

Tools

CRM systems

Web content management

Email marketing platforms

Job description

Morgan McKinley Northern Home Counties are proud to be representing a growing and purpose-driven business within Northamptonshire to recruit a Marketing Executive to join their expanding Sales & Marketing team.

This is an excellent opportunity for a hands-on and creative marketing professional who enjoys turning ideas into action. Working closely with the Head of Sales & Marketing, you will play a key role in delivering campaigns, managing digital activity, creating engaging content and supporting lead generation across the business.

This is not a Marketing Manager role. We are looking for a strong, proactive "doer" who is confident taking a vision or brief and bringing it to life through high-quality marketing activity across digital, social, web, email and offline channels.

Key Responsibilities:

• Plan, coordinate and deliver marketing campaigns across digital, social, email and offline channels
• Create engaging marketing content, including copy, imagery, video and promotional materials
• Manage and update website content, landing pages and digital campaigns
• Create and maintain marketing artwork and collateral for both digital and print
• Manage and support the company's social media activity
• Create and schedule email campaigns and marketing communications
• Support lead generation activity and monitor inbound leads
• Work closely with the Sales team to ensure marketing-generated leads are followed up and progressed
• Track campaign performance, lead sources and marketing effectiveness
• Maintain accurate marketing and lead data within CRM systems
• Attend exhibitions, events and demonstrations to support marketing and lead generation activity
• Conduct competitor and market research to support campaign development
• Provide ideas and recommendations to improve marketing performance and lead quality
• Work collaboratively with internal teams to ensure marketing activity supports wider business objectives

Candidate Requirements:

• Previous experience within a Marketing Executive or similar hands-on marketing role
• Experience delivering campaigns across digital, email, social and offline channels
• Strong content creation and copywriting skills
• Experience managing and updating websites and digital content
• Ability to create marketing artwork and promotional materials
• Experience with social media management and campaign delivery
• Strong organisational skills with the ability to manage multiple projects and deadlines
• Commercially minded, with an understanding of lead generation and marketing performance
• Confident using CRM systems and marketing tools
• Creative, proactive and comfortable working independently
• Strong communication skills and attention to detail
• A relevant marketing qualification or degree would be advantageous, although practical experience will be equally valued
• Full UK driving licence and access to a car would be beneficial due to occasional events and travel requirements

What's on Offer:

• Salary between £35,000-£40,000, depending on experience
• Hybrid working following successful completion of probation and training
• Full office-based onboarding and training during the initial probation period
• Opportunity to take ownership of a varied and hands-on marketing role
• Career development and progression opportunities, including the potential to develop into a Senior Marketing Executive role
• Supportive and collaborative working environment
• Opportunity to work within a growing and purpose-driven business
• Additional employee benefits package