Marketing Executive

Confidential; Coventry; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

Hybrid working

Pension scheme

Bonus program

Career progression

Job summary

Confidential is seeking a Marketing Executive in the UK with hybrid working options. You will drive hands-on marketing across content, campaigns, and digital channels for technical products, delivering impactful messaging and measurable ROI.

You’ll manage websites, lead-generation campaigns, and AI-powered workflows, with opportunities to influence product strategy and growth in a dynamic SME environment.

Qualifications

• 2+ years in B2B marketing with technical products or services.
• Hands-on use of AI in marketing; examples of tools/workflows built.
• Fluent copywriter with portfolio and clear messaging for technical propositions.
• Expertise across copywriting, graphic design, and digital marketing.
• Proven ability to contribute to marketing strategy with measurable campaigns.
• Structured, data-driven approach and strong organizational discipline.
• Direct, confident communicator who can deliver tough information clearly.

Responsibilities

• Produce content and materials: web content, collateral, case studies, newsletters, and notes for direct and channel sales.
• Maintain product manuals and FAQs, keeping content current.
• Manage integrated direct marketing campaigns: lists, messaging, workflows, and lead analysis.
• Develop and maintain company websites and microsites using WordPress and AI-assisted tech.
• Build AI tools/workflows to multiply team output (writing, design, research, analysis).
• Monitor, analyze, and report on campaign, website, and content performance to improve ROI.
• Support social campaigns and influence web presence strategy as needed.
• Contribute to product strategy, market analysis, pricing, and channel planning.

Skills

B2B marketing

AI in marketing

Copywriting

Digital marketing

Campaign management

Content production

SEO

PPC

Analytics

Education

Degree in a relevant field

Tools

WordPress

AI tools

Marketing automation

Job description

Marketing Executive

IT Networking & Security

Ideal Candidate Location - 1 hour of Coventry - Hybrid Working

Birmingham, Coventry, Northampton, Leicester, Rugby, Stratford, Warwick

Up to £40,000 Basic Salary + Bonus + Other benefits

• Are you a full mix B2 B marketing professional with experience working in a technical field?
• Do you have hands on experience in campaign management, content production, website maintenance & development, AI leveraged marketing operations?
• Are you keen to work for a fantastic company that is going through a period of renewal and expansion?
• Do you enjoy lead generation marketing and being rewarded for the ROI you help generate?

If you can answer yes to the above, this is a role for you! Our client is looking for a driven Marketing Executive who wants to get hands-on and really get stuck into this brilliant company's digital revamp.

Your Role as a Marketing Executive:

• A hands-on role in a small marketing team, where most of the marketing output is produced in-house rather than via agency.
• Responsible for producing content and materials: web content, sales and customer collateral, case studies, web news stories, customer newsletters, factsheets and product release notes for direct and channel sales.
• Responsible for keeping product manuals, FAQs and other customer-facing technical content current and fit for purpose.
• Responsible for managing and extending integrated direct marketing campaigns: building contact lists, defining message sets, producing and automating campaign messages and workflows, and analysing performance. You will be accountable for the quantity and quality of leads generated.
• Responsible for the ongoing maintenance and development of the company's websites and microsites, including content publishing via WordPress and AI-supported HTML/CSS/JS, ongoing design improvement, SEO, PPC optimisation and LLM citation strategy. Web leads are the key route to the company's growth objectives.
• Responsible for building and maintaining a library of AI tools and workflows that multiply the team's output, such as writing and design engines, research tools, campaign generators and performance analysis. This is expected to be a significant differentiator in the role.
• Monitoring, analysing and reporting on campaign, website and content performance, using the data to improve lead generation, conversion rates, content effectiveness and sales support.
• Contributing to social media campaigns and to the overall direction of the web presence, with scope to take on more of this responsibility over time.
• Contributing to product strategy and product management, including analysis of market segments, geographies, pricing, channels and technologies, and developing tactical plans to position the products.
• On a more occasional basis: major content projects for new products and market initiatives, advanced animated sales presentations and webinar material, and material supporting partner marketing, PR, lobbying, advocacy and events.
• Working as part of the company's senior team. In the short term, you are likely to become either the strong number two to the marketing lead or the lead yourself.

Ideal Background for the Marketing Executive:

• 2 years+ B2 B marketing experience with technical products and or services
• Demonstrable hands-on use of AI in marketing; not occasional drafting, but specific examples of tools or workflows you have built and what they changed.
• A fluent copywriter with a solid portfolio, able to quickly absorb a technical proposition and turn it into clear, impactful messaging.
• Real expertise in one or more of copywriting, graphic design and digital marketing, with solid skills across the wider marketing mix.
• A proven ability to contribute to marketing strategy, with a track record of measurable campaign success.
• A rigorous, structured and data-driven approach to complex problems, including drawing well-judged conclusions from market assessments. This is likely, but not necessarily, backed by a strong degree.
• Highly organised and self-sufficient, bringing your own process and discipline, with a track record of delivering on commitments.
• A direct, confident communicator, written and verbal, who says what they think, backs it up and can deliver uncomfortable information clearly.
• A strong team player with the drive, energy and tenacity to thrive in an entrepreneurial SME rather than a large corporate environment.
• Right to work in the UK without sponsorship.

The Company recruiting for the Marketing Executive:

• A UK-headquartered technology company developing specialist IT products for niche technical markets.
• Established for over 20 years, with customers in over 150 countries; more than 90% of sales are outside Europe, with the USA a key market.
• Their flagship product is the world leader in its niche, with significant growth opportunities in education and other high-value sectors worldwide.
• Run as a true marketing-led business, with a CEO who has vast experience in B2 B strategic marketing.
• Going through an exciting period of renewal and expansion, including new ventures in edtech and AI-driven business automation.
• A proven track record of developing people quickly and rewarding outstanding performance.

The Package for the Marketing Executive:

• Up to £40,000 Basic Salary
• Half-Yearly Performance Bonus
• Hybrid Working
• Pension Scheme
• Clear Career Progression into Marketing Leadership
• Additional Company Benefits