Marketing Executive

ZSL; Greater London; Hybrid; GBP 24,000 - 32,000; Full time

Benefits offered by this job

Up to 12% pension

Flexible working options

25 days annual leave plus bank hols

Life assurance from day one

Staff tickets to London Zoo & Whipsn​e

Cycle2Work scheme

Job summary

We’re ZSL, an international conservation charity operating London Zoo and Whipsnade Zoo. We are seeking a creative Marketing Executive to plan and deliver multi-channel campaigns, develop compelling copy and assets, and work with agencies to drive ticket sales for daytime visits and events.

You will coordinate cross-functional activities with internal teams, external agencies and partners, ensuring campaigns are delivered on time, measured, and aligned with our conservation mission.

Qualifications

• Passion for marketing and proactive ideas.
• Experience planning and delivering multi-channel campaigns.
• Excellent copywriting for websites and digital channels.
• Experience briefing and managing external agencies and freelancers.
• Strong analytical and commercial skills for data-led recommendations.
• Excellent project management and communication skills.

Responsibilities

• Plan, deliver and evaluate multi-channel campaigns for daytime visits and events at London and Whipsnade Zoos, including media planning and reporting.
• Create and edit engaging content, coordinate assets and write copy for paid social and web.
• Manage deadlines, approvals, and proofing; ensure timely reporting and smooth coordination with agencies and partners.
• Coordinate ticketing setup with in-house tech teams, including testing and sales tracking.
• Represent Marketing in projects, agency meetings and with external partners; contribute to ad-hoc analyses and budgets.

Skills

Marketing

Campaign management

Copywriting

Project management

Analytical skills

Stakeholder management

Job description

Purpose of the role

Be part of the team bringing London Zoo, the world's oldest conservation zoo and an iconic London attraction for nearly 200 years, and Whipsnade Zoo, the UK's largest zoo, to life for visitors. Together, we offer world-class experiences, unforgettable moments and inspiring opportunities for people to connect with wildlife. This is your chance to step into an exciting commercial role where your ideas, creativity and experience will help drive success across two truly extraordinary visitor destinations.

We're looking for a creative, detail-oriented marketer with a passion for delivering impactful campaigns and a keen interest in growing ZSL's income through zoo admissions. Join ZSL's dynamic marketing team and help showcase the unique experiences our zoos offer, inspiring more people to connect with wildlife and support our mission to protect wildlife and restore nature.

As Marketing Executive, you'll help plan and coordinate marketing communications across paid, owned and earned channels, building awareness of the unique experiences on offer at both zoos, inspiring audiences to get closer to wildlife and driving ticket sales for daytime visits and commercial events.

Working closely with colleagues across ZSL, our creative partners and our media planning and buying agency, you'll have the opportunity to bring innovative thinking and creativity to a varied programme of marketing campaigns. Your ideas and efforts will directly contribute to achieving our commercial objectives, supporting ZSL's vital conservation work.

This is a full-time position, working 37.5 hours per week. The role is hybrid, with an expectation to work from our London office (Regent’s Park) at least once a week, alongside occasional travel to Whipsnade Zoo.

Key Responsibilities:

• Campaign delivery: Plan, deliver and evaluate multi-channel marketing campaigns for daytime visits and events at London and Whipsnade Zoos, including media planning, creative development, stakeholder management and reporting.
• Creative content: Create and edit engaging content, coordinate creative assets with external creative partners, and write compelling copy for paid social media and web.
• Project management: Manage deadlines and approvals, ensuring creative assets and copy are accurately proofed, reporting and billing are delivered on time, and coordination between ZSL, agencies and external partners runs smoothly.
• Ticketing and sales: Coordinate and brief ticketing setup with in-house technical teams, including testing, sales tracking and reporting.
• Project support: Represent Marketing and Visitor Experience in ZSL projects, agency meetings and with external marketing partners. Contribute to ad-hoc projects, including competitor analysis, and provide essential team administration support, including budget updates and purchase order management.

About You

• A passion for marketing, with a creative and proactive approach to developing new ideas, campaigns and promotions.
• Proven experience planning, managing and delivering multi-channel marketing campaigns across online and offline channels.
• Excellent copywriting skills, with experience creating engaging, SEO-optimised content for websites and other digital channels.
• Experience managing creative projects with agencies and freelancers, including briefing, feedback, amends, quality checking and approvals.
• Strong analytical and commercial skills, with experience evaluating campaign performance, interpreting business data and making data-led recommendations.
• Excellent project management and communication skills, with the ability to manage multiple campaigns, build effective stakeholder relationships and balance competing priorities.

This role is subject to standard pre-employment checks, including confirmation of your right to work in the UK. Visa sponsorship is not available for this position.

ZSL recognises that conservation is one of the least diverse sectors, and we actively encourage applications from candidates who identify as part of underrepresented communities. We are committed to building a supportive and inclusive workplace where everyone can thrive and celebrate the value of having a team of employees with diverse skills, experiences, and heritage.

About Us

We’re ZSL, an international conservation charity. Through our unrivalled animal experts in our two zoos (London Zoo and Whipsnade Zoo), the work of our pioneering scientists, our dedicated conservationists, our purpose is to inspire, inform and empower people to stop wild animals going extinct. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction.

What We Offer?

• Alongside the opportunity to do purpose-driven work that helps create a world where wildlife thrives, you'll enjoy a range of benefits, including:
• Up to 12% contributory pension
• Flexible working options
• 25 days' annual leave plus UK bank holidays, increasing with service
• Enhanced family-friendly policies
• Life assurance from day one (for eligible employees)
• 24/7 Employee Assistance Programme and wellbeing support
• Access to our staff Equality Networks
• Complimentary London Zoo and Whipsnade Zoo tickets, plus retail discounts
• Cycle2Work scheme and interest-free season ticket loans (for eligible London-based employees)

We anonymise applications until interview stage to ensure a fair hiring process. It’s important to highlight your unique skills, experience, and knowledge. Over reliance on AI-generated content may miss key criteria outlined in the job description and reduce the effectiveness of your application.