Digital Marketing Manager

The Aspinall Foundation; Folkestone; On-site; GBP 42,000 - 65,000; Full time

Benefits offered by this job

28 days annual leave

Training and development

Pension scheme

Unlimited park entry for you and a 1-g

Job summary

The Aspinall Foundation is seeking a Digital Marketing Manager to lead digital campaigns for Port Lympne Hotel & Reserve and Howletts Wild Animal Park. You will drive paid media, SEO, CRM/email marketing, landing pages and content to boost bookings and revenue across both parks.

With 5+ years in digital marketing, you’ll deliver data-driven campaigns, optimise customer journeys and mentor junior staff, reporting to the Head of Marketing in a collaborative team environment near Folkestone.

Qualifications

• Five+ years of hands-on digital marketing experience across paid media, SEO and CRM/email marketing.
• Strong track record of improving ROAS, reducing CPA and driving revenue.
• Experience with Google Ads, Meta Ads Manager and GA4, plus SEO tools.

Responsibilities

• Lead digital marketing across Port Lympne and Howletts to drive engagement, bookings and growth.
• Manage paid media campaigns, SEO, CRM/email marketing and website performance.
• Develop content and CRM activity to deliver measurable results.
• Lead and develop the Digital Executive and Marketing Executive and coordinate with the wider team.

Tools

Semrush

Ahrefs

HubSpot

Klaviyo

Dotdigital

Google Search Console

Google Analytics 4

Job description

Closing date: Friday 13 November 2026

Competitive Salary Depending on Experience, Plus Desirable Benefits

Full time, Permanent Contract

Are you wild about creating memorable experiences?

Do you want to work in a place where you can hear calls from troops of howler monkeys, or the roars from a pride of lions?

The Howletts Wild Animal Trust, which oversees Howletts Wild Animal Park and Port Lympne Hotel & Reserve, are looking for Digital Marketing Manager to join our team.

As Digital Marketing Manager for Port Lympne and Howletts, you’ll lead the delivery and performance of digital marketing across both parks, driving audience engagement, bookings and commercial growth. From managing paid media campaigns and SEO to developing CRM activity, improving website performance and shaping engaging content, you’ll turn marketing priorities into effective digital campaigns that deliver measurable results.

Working closely with the Head of Marketing, you’ll use data and customer insights to optimise performance, improve customer journeys and identify new opportunities for growth. You’ll also lead and develop the Digital Executive and Marketing Executive, working collaboratively with the wider marketing team to deliver impactful, integrated campaigns throughout the year.

A full job description is available on request.

Who we are looking for:

We’re looking for an experienced, commercially minded digital marketer with at least five years’ hands-on experience across paid media, SEO, CRM/email marketing and digital performance. You’ll have a proven track record of improving ROAS, reducing CPA, increasing conversion rates and driving revenue through digital activity, using data and customer insights to shape effective campaigns and deliver measurable results.

You’ll have strong practical knowledge of Google Ads, Meta Ads Manager and Google Analytics 4 (GA4), alongside a good working knowledge of Google Search Console and SEO tools such as Semrush or Ahrefs. Experience with email and CRM platforms such as HubSpot, Klaviyo or Dotdigital is also important. You’ll be confident planning and briefing content, managing landing pages and website content, and using performance data to identify opportunities to improve the customer journey. Experience with TikTok Ads, marketing automation and emerging search developments, including AI-led search, would be a great advantage.

As a proactive and organised leader, you’ll have experience managing or developing junior team members, working collaboratively across creative, commercial and operational teams, and managing external agencies, freelancers or specialist partners. You’ll be comfortable juggling multiple priorities, translating complex data into clear commercial recommendations and taking ownership of digital activity from planning through to delivery. Google Ads and GA4 certifications would be desirable. Experience in tourism, leisure, hospitality or visitor attractions would be a bonus, as would familiarity with booking systems such as Opera, Accesso or ResDiary.

Above all, you’ll be curious, commercially focused and passionate about developing digital marketing, with a genuine interest in wildlife, conservation and creating memorable visitor experiences at Port Lympne and Howletts.

Contract details:

Competitive Salary Depending on Experience. This is a full-time, permanent contract, working 40 hours per week, Monday - Friday 9-5pm. The role is based at Port Lympne Hotel & Reserve near Folkestone and reports directly into the Head of Marketing. All applicants must have the right to work in the UK. A reliable mode of transport is recommended due to our remote location.

Location:

Port Lympne Hotel & Reserve and Howletts Wild Animal Park are two of the best-known and best-loved attractions in the Southeast. Howletts is home to the largest herd of African elephants in the UK, the only giant anteaters in Kent and - together with Port Lympne - the world’s largest collection of western lowland gorillas. Port Lympne is the only wild animal park in Europe to offer unique short breaks, where guests can wake up surrounded by animals, go on safari, enjoy once in a lifetime animal encounter and most importantly be part of real conservation in action. Port Lympne is also home to two new wedding and event spaces, which are already winning awards, as well as three exceptional on-site restaurants.

Why you should join us:

As well as walking to work surrounded by the calls of Howler monkeys and the roars from our pride of Lions, you will also join a supportive team who are passionate about their place of work.

You can also expect a host of other benefits including:

• 28 days annual leave inclusive of bank holidays, pro-rata to start date and working hours, rising with length of service.
• Comprehensive training and development opportunities, including workshops and e-learning
• Enhanced Sickness, Maternity and Paternity Policies.
• Unlimited free entry for you and a person of your choice into both of our parks as well as friends and family tickets.
• Exceptional discounts on food, retail and accommodation at our parks.
• Numerous retail discounts and access to a 24-hour counselling line through our Healthy Extras Scheme.
• A great working environment with lots of social activities
• Company Pension
• And many more length or service-related Rewards and Benefits

Please note, this role may close early if we receive a high volume of applications. Applications from internal candidates will be prioritised.