Marketing Executive

Iconic Resourcing; Glasgow; On-site; GBP 30,000 - 40,000; Full time

Job summary

Iconic Resourcing is seeking a Marketing Executive in Glasgow to enhance how it communicates customer value and technical capability. This vital role will contribute to customer storytelling, case studies, and proof-led content that drives sales growth. Ideal candidates have 3-4 years experience in B2B marketing, familiarity with IT services, and can translate complex technical concepts into compelling narratives. Strong written communication skills and a commercial mindset are essential for success.

Qualifications

• 3-4 years’ experience in B2B marketing, content or customer marketing.
• Strong exposure to IT services and technology environments.
• Proven experience in creating customer case studies and storytelling content.

Responsibilities

• Develop enterprise-level customer case studies across sectors.
• Create compelling customer storylines showcasing outcomes.
• Translate technical services into clear, commercial messaging.

Skills

B2B marketing experience

Customer storytelling

Technical understanding

Content creation

Excellent communication skills

Job description

I am delighted to be exclusively partnering with a Technology organisation in hiring a Marketing Executive to strengthen how it communicates customer value, technical capability and commercial impact.

This role sits within a lean marketing team and is focused on customer storytelling, case studies and proof‑led content that supports sales and pipeline growth. The existing team is particularly strong in brand and creative delivery, so this hire will add depth in B2B marketing, IT services and technical storytelling.

Key Responsibilities

• Develop and deliver enterprise-level customer case studies across sectors and regions
• Create compelling customer storylines that showcase outcomes, transformation and future value
• Translate complex technical services into clear, commercial messaging
• Capture and communicate measurable customer impact and success metrics
• Partner with Sales, Technical SMEs and Account teams to embed customer stories into commercial activity
• Support and evolve customer advocacy and CX programmes
• Use customer and sales insight to refine marketing messaging and communications

Key Requirements

• Around 3-4 years’ experience in B2B marketing, content or customer marketing
• Strong exposure to IT services, technology or technical environments
• Proven experience creating customer case studies and storytelling content
• Strong ability to translate technical concepts into business value
• Understanding of enterprise sales cycles and stakeholder complexity
• Excellent written and communication skills with strong attention to detail
• Commercial mindset with awareness of pipeline and revenue impact
• Comfortable working in a lean, fast‑paced, hands‑on environment

If you are interested in discussing this role further, please contact Robyn Christie at Iconic Resourcing - [e-mail]

At Iconic Resourcing, we understand that not all candidates will meet every desired qualification or skill listed for the job positions posted on behalf of our clients. However, if you believe you can add value to the role despite having a slightly different experience from what we've identified, we would be thrilled to learn more about you.

Iconic Resourcing is committed to partnering with clients who share our values of inclusivity and diversity. We work with many businesses that recognise the importance of creating a welcoming and respectful workplace for all employees. As an equal opportunities employer, we treat all applications fairly and equally. We act as both an employment business and an employment agency and are happy to accommodate any reasonable adjustments required. To view all of our Iconic Jobs across Scotland, please visit our website.