B2B Marketing Specialist - Customer Stories & Case Studies

Iconic Resourcing; Glasgow; On-site; GBP 30,000 - 40,000; Full time

Job summary

Iconic Resourcing is seeking a Marketing Executive in Glasgow to enhance how it communicates customer value and technical capability. This vital role will contribute to customer storytelling, case studies, and proof-led content that drives sales growth. Ideal candidates have 3-4 years experience in B2B marketing, familiarity with IT services, and can translate complex technical concepts into compelling narratives. Strong written communication skills and a commercial mindset are essential for success.

Qualifications

• 3-4 years’ experience in B2B marketing, content or customer marketing.
• Strong exposure to IT services and technology environments.
• Proven experience in creating customer case studies and storytelling content.

Responsibilities

• Develop enterprise-level customer case studies across sectors.
• Create compelling customer storylines showcasing outcomes.
• Translate technical services into clear, commercial messaging.

Skills

B2B marketing experience

Customer storytelling

Technical understanding

Content creation

Excellent communication skills

Job description

Iconic Resourcing is seeking a Marketing Executive in Glasgow to enhance how it communicates customer value and technical capability. This vital role will contribute to customer storytelling, case studies, and proof-led content that drives sales growth. Ideal candidates have 3-4 years experience in B2B marketing, familiarity with IT services, and can translate complex technical concepts into compelling narratives. Strong written communication skills and a commercial mindset are essential for success.