Marketing Executive

Bluebird Care Durham North; Eastleigh; On-site; GBP 22,000 - 25,000; Part time

Benefits offered by this job

Competitive salary

Flexible working options

Pension contribution

Health & wellbeing programme (up to £1

Job summary

Bluebird Care in Winchester is seeking a part-time Marketing & Communications Lead (25hrs/week). You will shape the marketing strategy, raise brand awareness, generate leads, and ensure premium brand consistency across channels. Travel to other locations included, with mileage reimbursement.

Join a driven team focused on growing a premium local care brand and delivering meaningful community impact through smart, creative campaigns.

Qualifications

• Proven experience in marketing, preferably within health & social care or a service-led sector.
• Strong digital marketing skills including SEO, AEO and content management.
• Experience in PR, design and content creation; analytical mindset.

Responsibilities

• Work to an approved budget and manage relationships with marketing agencies.
• Analyse marketing performance and report on ROI.
• Manage PR and create press releases for maximum coverage.
• Handle communication calendar and digital marketing channels.
• Coordinate events and community engagement activities.
• Ensure brand consistency across all channels and materials.

Skills

Marketing experience

Digital marketing

PR

Content creation

Analytical skills

Written and creative skills

Strategic thinking

Budget management

Driving licence

Right to Work in the UK

Marketing qualification desirable

Education

Marketing qualification

Tools

SEO

AEO

Content management systems

Job description

Location

Winchester, Eastleigh & Romsey

Contract type

Office

Salary details

£21500 - £25000 per annum

About The Job

Location: Winchester - with occasional travel to other locations (mileage reimbursement)

Hours: Part-time, 25hrs per week (negotiable for the right candidate)

Salary: £21,500-£25,000

If you’re a creative, strategic marketer who wants your work to matter, Bluebird Care offers the perfect opportunity. You’ll join a highly-driven team that truly cares about people and growing a premium local care brand that makes a genuine difference in the community.

This is more than a marketing job, it’s a chance to shape how people view quality home care, build meaningful relationships, and drive business growth through smart, creative campaigns.

About The Role

You’ll lead and implement the marketing and communications strategy. Working closely with the Senior Leadership and sales teams, you’ll raise brand awareness, generate leads, and ensure our premium brand is represented consistently across all channels. It’s a varied, hands‑on role with real influence.

Key Responsibilities

• Work to an approved budget
• Manage relationships with marketing agencies
• Analyse marketing performance and report on ROI
• Manage PR and create press releases to achieve maximum news coverage
• Manage our communication calendar and digital marketing channels
• Manage our Bluebird Care brand to ensure all activity reflects our premium standards, including engaging content and professional marketing materials
• Co-ordinate events and community engagement activities

Why Join Bluebird Care?

We value creativity, initiative, and passion. You’ll enjoy a supportive environment with the autonomy to make things happen, alongside excellent training and development opportunities.

Benefits Include

• Competitive salary
• Flexible working options
• Pension contribution
• Health & wellbeing programme (up to £1,000/yr cashback)
• Blue Light Card and vehicle repairs scheme
• Ongoing professional development

What We’re Looking For

• Proven experience in marketing, preferably within health & social care or a service-led sector
• Strong digital marketing skills (inc. SEO, AEO, and content management systems)
• Experience in PR, design and content creation
• Strong analytical skills
• Excellent written and creative skills
• Ability to work strategically while delivering hands‑on tasks
• Commercial awareness and budget management skills
• Full UK driving licence and access to a vehicle (business use)
• Right to Work in the UK
• A marketing qualification is desirable but not essential

If you’re ready to use your marketing skills to help more people receive outstanding care at home, we’d love to hear from you.

Bluebird Care is an Equal Opportunity Employer. DBS checking will be undertaken in line with government regulations.