Marketing Manager

Gray Healthcare Limited; Macclesfield; On-site; GBP 45,000 - 65,000; Full time

Job summary

Gray Healthcare Limited in Macclesfield is seeking an experienced Marketing Manager to lead the next growth phase. The role focuses on delivering immediate impact and rapid campaigns, with a commercial, data-driven approach.

You will own marketing, drive fresh ideas, and work closely with senior leadership to align priorities and budgets. Experience in start-ups or high-growth environments is essential, with a willingness to work on-site five days a week in a fast-paced, evolving setting that

Qualifications

• Experience in start-up or scale-up settings with rapid growth goals.
• Ability to manage large budgets and demonstrate ROI.
• Creative thinker who can generate new campaigns quickly.
• Strong commercial mindset focused on outcomes and delivery.
• Energetic, proactive and comfortable in a fast-paced setting.

Responsibilities

• Lead the next phase of growth, delivering marketing activity that drives immediate visibility and engagement
• Develop and execute a high-impact marketing strategy focused on rapid growth and measurable outcomes
• Bring continuous new ideas, campaigns and creative approaches to increase reach and market presence
• Manage and optimise large marketing budgets, ensuring strong commercial return and performance
• Oversee digital channels including website, SEO, campaigns and analytics to drive traffic and conversion
• Lead PR, brand development, events, campaigns and external engagement
• Work closely with senior leadership to ensure marketing supports business growth and commercial priorities
• Use data and insight to drive decisions, improve performance and maximise ROI
• Continuously test new approaches, challenge existing thinking and drive innovation

Skills

Start-up experience

High growth environments

Budget management

ROI focus

Creative thinking

Fast-paced environment

Commercial mindset

Job description

Marketing ManagerSalary: Dependent upon experienceLocation: Full time, office based at The Glasshouse, Alderley Park, MacclesfieldHours: 37.5 hours per week, Monday to Friday, 9am to 5pmClosing date for applications: 25th September 2026

Role Overview

Gray Healthcare is seeking an experienced and high-energy Marketing Manager to lead the next phase of growth and positioning of the organisation.This role is focused on driving immediate impact. The successful candidate will be expected to hit the ground running, bring fresh thinking, generate new ideas continuously, and deliver visible growth from day one.This is an opportunity for a commercially minded, dynamic and creative individual to take ownership of marketing, inject pace and innovation, and play a key role in growing the business.Experience in start-ups or early-stage/high-growth environments is essential. Health and social care experience is not required – we are open to candidates with strong transferable skills.

Key Responsibilities

• Lead the next phase of growth, delivering marketing activity that drives immediate visibility and engagement


• Develop and execute a high-impact marketing strategy focused on rapid growth and measurable outcomes


• Bring continuous new ideas, campaigns and creative approaches to increase reach and market presence


• Manage and optimise large marketing budgets, ensuring strong commercial return and performance


• Oversee digital channels including website, SEO, campaigns and analytics to drive traffic and conversion


• Lead PR, brand development, events, campaigns and external engagement


• Work closely with senior leadership to ensure marketing supports business growth and commercial priorities


• Use data and insight to drive decisions, improve performance and maximise ROI


• Continuously test new approaches, challenge existing thinking and drive innovation

Essential Skills & Experience

• Proven experience working within start-up, scale-up or high-growth environments


• Experience building or developing marketing functions from scratch or rapidly scaling activity


• Proven ability to manage large marketing budgets and deliver measurable ROI


• Evidence of delivering quick wins and immediate growth impact


• Strong commercial mindset with a focus on results, performance and delivery


• Creative thinker with the ability to generate fresh, innovative ideas consistently


• High energy, self-motivated, and proactive approach


• Confident operating in a fast-paced, evolving environment

What We’re Looking For

• Go-getting, driven and highly motivated


• Fresh, dynamic and able to challenge traditional approaches


• Brings ideas continuously and acts on them quickly


• Comfortable working on-site 5 days per week as part of a collaborative team


• Able to operate at pace without losing focus on outcomes

What Success Looks Like

• Immediate marketing activity that drives increased visibility and engagement


• Clear evidence of business growth supported by marketing


• Delivery of creative campaigns that differentiate the organisation


• Strong return on marketing investment


• Continuous pipeline of new ideas, initiatives and improvements

About Us

Gray Healthcare is a specialist Health and Social Care provider. We support people with Learning Disabilities, Autism, Mental Health conditions, Acquired Brain Injury and Emotional Complex Needs to transition safely and successfully from inpatient and other community settings back into the community.Our clinically led, person‑centred approach delivers bespoke support focused on measurable outcomes, independence, and improved quality of life, while reducing reliance on restrictive environments.Each package is tailored to current and future needs and delivered by a dedicated multidisciplinary team, prioritising stability, wellbeing, reduced risk and successful community integration.We are committed to safe, effective, outcome‑focused care, supported by strong governance, continuous improvement, and a culture of learning.Our quality and transparency are reflected in our Care Quality Commission ratings and inspection reports, available on our website.