Marketing Executive

Bluebird Care; Abbots Worthy; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Competitive salary

Flexible working options

Pension contribution

Health & wellbeing programme (up to £1

Job summary

Bluebird Care in the United Kingdom is seeking a creative and strategic marketing leader to shape how people view our home care quality. You’ll drive the marketing and communications strategy, raise brand awareness, generate leads, and ensure our premium standard is reflected across channels.

You’ll collaborate with the Senior Leadership and sales teams, manage budgets and agencies, oversee PR and content, and coordinate events to strengthen community ties while delivering measurable ROI and

Qualifications

• Proven experience in marketing, preferably within health & social care or a service-led sector.
• Strong digital marketing skills (SEO, AEO, and content management systems).
• Experience in PR, design and content creation.
• Strong analytical skills.
• Excellent written and creative skills.
• Ability to work strategically while delivering hands-on tasks.
• Commercial awareness and budget management skills.
• Full UK driving licence and access to a vehicle (business use).
• Right to Work in the UK.
• A marketing qualification is desirable but not essential.

Responsibilities

• Lead and implement the marketing and communications strategy.
• Raise brand awareness, generate leads, and ensure premium brand representation across channels.
• Work closely with Senior Leadership and sales teams.
• Manage relationships with marketing agencies.
• Analyse marketing performance and report on ROI.
• Manage PR and create press releases to maximise coverage.
• Coordinate events and community engagement activities.
• Manage Bluebird Care brand consistency and content across channels.

Skills

Marketing experience

Digital marketing

PR & content creation

Analytical skills

Written & creative skills

Strategic thinking

Budget management

Driving licence

Right to Work in UK

Marketing qualification

Education

Marketing qualification

Tools

SEO tools

Content management systems

Analytics tools

PR & media tools

Job description

This is more than a marketing job, it's a chance to shape how people view quality home care, build meaningful relationships, and drive business growth through smart, creative campaigns.

About the Role

You’ll lead and implement the marketing and communications strategy. Working closely with the Senior Leadership and sales teams, you’ll raise brand awareness, generate leads, and ensure our premium brand is represented consistently across all channels. It's a varied, hands-on role with real influence.,

• Work to an approved budget
• Manage relationships with marketing agencies
• Analyse marketing performance and report on ROI
• Manage PR and create press releases to achieve maximum news coverage
• Manage our communication calendar and digital marketing channels
• Manage our Bluebird Care brand to ensure all activity reflects our premium standards, including engaging content and professional marketing materials
• Co-ordinate events and community engagement activities

Why Join Bluebird Care?

We value creativity, initiative, and passion. You'll enjoy a supportive environment with the autonomy to make things happen, alongside excellent training and development opportunities.

If you're a creative, strategic marketer who wants your work to matter, Bluebird Care offers the perfect opportunity. You'll join a highly-driven team that truly cares about people and growing a premium local care brand that makes a genuine difference in the community.

Requirements

• Proven experience in marketing, preferably within health & social care or a service-led sector
• Strong digital marketing skills (inc. SEO, AEO, and content management systems)
• Experience in PR, design and content creation
• Strong analytical skills
• Excellent written and creative skills
• Ability to work strategically while delivering hands-on tasks
• Commercial awareness and budget management skills
• Full UK driving licence and access to a vehicle (business use)
• Right to Work in the UK
• A marketing qualification is desirable but not essential

Bluebird Care is an Equal Opportunity Employer. DBS checking will be undertaken in line with government regulations.

Benefits

• Competitive salary
• Flexible working options
• Pension contribution
• Health & wellbeing programme (up to £1,000/yr cashback)
• Blue Light Card and vehicle repairs scheme
• Ongoing professional development