Marketing Executive

Confidential; Watford; On-site; GBP 30,000 - 35,000; Full time

Job summary

Confidential in Watford is seeking a Marketing Executive to join a busy commercial team. The role spans digital marketing, content creation, customer engagement and sales support, with a focus on increasing adoption of the B2B digital ordering portal and driving campaigns that boost sales and engagement.

The successful candidate will manage email/SMS campaigns, create marketing materials, oversee social media and contribute to SEO efforts, while collaborating closely with sales to grow the

Qualifications

• Experience in a marketing role, preferably B2B or commercial.
• Experience with email marketing, CMS and Salesforce.
• Proficient with Canva, Adobe Creative Suite.
• Strong understanding of digital marketing, social media and SEO.
• Excellent written and verbal communication; detail-oriented.
• Able to manage multiple priorities.

Responsibilities

• Develop campaigns to increase adoption of the digital ordering portal.
• Create targeted email and SMS campaigns to drive engagement and ordering frequency.
• Produce user guides, video tutorials, sales tools, pitch decks and product materials.
• Promote new digital services and portal features to existing customers.
• Create marketing materials for sales meetings, conferences and promotions.
• Manage social media content, blogs, newsletters and website updates.
• Build and distribute targeted email campaigns.
• Monitor website performance and support SEO activity.
• Track digital engagement, sales activity and campaign performance.
• Monitor competitor activity and identify marketing opportunities.
• Work closely with sales and commercial teams to support business growth.
• Maintain brand assets, templates and marketing materials.

Skills

Email marketing

CRM experience

Content creation

SEO understanding

Social media

Excel

Communication

Attention to detail

Multi-tasking

AI tools awareness

Tools

Salesforce

Canva

Adobe Creative Suite

CMS

Job description

Marketing Executive

Location: Watford Salary: £30,000 - £35,000 Permanent: Office-based Monday - Friday

CTR Select is recruiting on behalf of our client for a Marketing Executive to join their team. This is a varied, commercially focused role covering digital marketing, content creation, customer engagement and sales support.

A key focus will be increasing customer adoption and use of the company's B2 B digital ordering portal, alongside delivering campaigns that support sales growth and customer engagement.

Key Responsibilities

• Develop campaigns to increase customer adoption and usage of the digital ordering portal.
• Create targeted email and SMS campaigns to drive engagement and ordering frequency.
• Produce user guides, video tutorials, sales tools, pitch decks and product materials.
• Promote new digital services and portal features to existing customers.
• Create marketing materials for sales meetings, conferences and promotions.
• Manage social media content, blogs, newsletters and website updates.
• Build and distribute targeted email campaigns.
• Monitor website performance and support SEO activity.
• Track digital engagement, sales activity and campaign performance.
• Monitor competitor activity and identify marketing opportunities.
• Work closely with sales and commercial teams to support business growth.
• Maintain brand assets, templates and marketing materials.

About You

You’ll ideally have:

• Previous experience in a marketing role, preferably within a B2 B or commercial environment.
• Experience with email marketing, CMS and CRM systems such as Salesforce.
• Experience using Canva, Adobe Creative Suite or similar design tools.
• Good understanding of digital marketing, social media and SEO.
• Strong Excel, organisational and analytical skills.
• Excellent written and verbal communication skills.
• Strong attention to detail and the ability to manage multiple priorities.
• A proactive, commercially aware and flexible approach.
• An understanding of AI tools and their application within marketing.

This is an excellent opportunity for a hands-on, creative and commercially minded marketer looking for a varied role where they can make a real impact on customer engagement and business growth.