Marketing Executive

Barnes Roffe; Worcester Park Estate; On-site; GBP 28,000 - 42,000; Full time

Benefits offered by this job

Enhanced maternity and paternity leave

Health Cash Plan

Life Assurance Cover

Cycle to Work scheme

Development Opportunities

Job summary

Barnes Roffe in Dartford is seeking a Marketing Executive to support CRM-driven campaigns, events and client engagement across the firm. This role combines data management, targeted outreach and hands-on marketing delivery to help grow the pipeline.

You will work closely with Partners and senior stakeholders to align activity with strategic objectives, build multi-channel plans, supervise prospect engagement and ensure high-quality campaigns and events.

Qualifications

• 2+ years of marketing experience in professional services or similar environment.
• Practical experience using a CRM system (Salesforce, HubSpot) for segmentation, campaigns, and reporting.
• Experience planning and delivering events, from small breakfasts to larger digital events.
• Excellent written and verbal communication with Partners and senior stakeholders.
• Strong organisational and project management skills to run multiple campaigns and events.
• A creative, ideas-driven approach with good commercial and market awareness.

Responsibilities

• Manage and maintain the CRM system ensuring data accuracy and up-to-date records.
• Build prospect segmentation and targeted lists to support campaigns and business development.
• Create multi-channel campaign plans, implement, measure and report results.
• Monitor Partners' prospect activity and manage follow-up actions.
• Plan and deliver events, including networking, briefings and webinars.
• Coordinate and support the proposal process with Partners and fee-earners.
• Bring creativity and market insight to campaigns and events to boost engagement.

Skills

CRM management

Campaign planning

Event coordination

Prospect engagement

Segmentation

Data-driven marketing

Cross-stakeholder collaboration

Tools

Salesforce

HubSpot

Job description

Marketing Executive

Department: Marketing

Employment Type: Permanent - Full Time

Location: Dartford

Reporting To: Chris Rowe

Description

We are seeking a Regional Marketing Executive to support the delivery of targeted marketing, business development and client engagement activities in our Dartford office, helping to drive pipeline growth and strengthen relationships across the firm.

This is a varied, hands-on role that combines CRM management, campaign delivery, event coordination and prospect engagement. Working closely with Partners and senior stakeholders, the role will play a key part in identifying opportunities, supporting business development initiatives and ensuring marketing activity is aligned to the firm's strategic objectives.

The successful candidate will be responsible for maintaining high-quality CRM data, developing targeted campaigns, coordinating impactful events and supporting the proposal process. They will bring creativity, strong organisational skills and commercial awareness to their work, helping to translate marketing strategy into measurable results while delivering an excellent experience for prospects, clients and internal stakeholders.

Key Responsibilities

• Manage and maintain the CRM system, ensuring prospect and client data is accurate, complete and kept up to date.
• Build prospect segmentation and targeted lists to support campaign and business development activity.
• Create multi-channel campaign plans, implement, measure and report on results.
  • Thought leadership articles and insights
  • Case studies and client success stories
  • Campaign content
  • Leadership communications
  • Corporate announcements
  • Multimedia content
• Monitor and manage Partners' shadow portfolios of prospect activity, keeping records current and flagging follow-up actions.
• Work with Partners to prioritise target accounts in line with the firm's Marketing strategy.
• Act as the daily link between Partners and prospects, supporting client and prospect engagement.
• Plan and deliver events, including networking events, breakfast briefings, hospitality and digital events such as webinars.
• Run prospect outreach campaigns and manage timely, structured follow-up.
• Coordinate and support the proposal process, working with Partners and fee-earners to pull together compelling submissions.
• Bring creative flair and strong market understanding to campaigns and events, ensuring high engagement and strong attendance.

Skills, Knowledge & Expertise

• Previous experience in a marketing, ideally ideally 2+ years experience within professional services or a similarly relationship driven environment.
• Practical experience using a CRM system (e.g. Salesforce, HubSpot, etc) for segmentation, campaign tracking and reporting.
• Experience planning and delivering events, from small breakfast briefings to larger hospitality or digital events.
• Excellent written and verbal communication skills, with the confidence to liaise directly with Partners and senior stakeholders.
• Strong organisational and project management skills, with the ability to run several campaigns and events at once.
• A creative, ideas driven approach, with good commercial and market awareness.
• Comfortable working with data
• A collaborative, can-do attitude and willingness to travel between offices as needed.

Job Benefits

• Enhanced maternity and paternity leave
• Health Cash Plan
• Life Assurance Cover
• Cycle to Work scheme
• Development Opportunities