Marketing Event Coordinator

POP MART; London; On-site; GBP 28,000 - 38,000; Full time

Job summary

A leading designer toy company in London seeks a Marketing Event Coordinator to manage impactful marketing events and enhance brand engagement. The role requires a proactive and organized individual passionate about pop culture, with a background in event marketing. Ideal candidates will have strong communication skills and be eager to contribute to the company's growth in a vibrant and multicultural environment.

Benefits

Monthly gifts of selected POP MART toys

Structured bonus scheme

Comprehensive training programs

Regular team social events

Qualifications

• 1-2 years experience in event marketing or brand activation.
• Fluency in English, both written and verbal.
• Passion for pop culture and experiential marketing.

Responsibilities

• Coordinate planning and execution of regional events.
• Manage event logistics, venue sourcing, and vendor coordination.
• Support development of post-event reports and performance analysis.

Skills

Organisational skills

Communication skills

Attention to detail

Event coordination

Brand engagement

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Bachelor’s degree in Events

Job description

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Startup HR | Chartered MCIPD | Talent Acquisition | Employee Experience

Industry: Designer toys and collectible pieces

Location: Canary Wharf, London

Job type: Full time Permanent

About POP MART

Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, SKULLPANDA, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.

POP MART has established a strong presence across key European markets, including the UK, France, Italy, Netherlands, Germany and Spain. As part of our strategic growth initiatives, we are focused on expanding our retail network into additional high-potential markets across Europe, continuing to strengthen our brand's position in the region.[JL1]

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect

POP MART is a boutique-sized company with a young and multicultural team where you can expect to:

• Gain valuable professional experience covering the entire retail life cycle
• Have the opportunity to work with people from different countries and cultures in a collaborative environment
• Receive structured customer service, retail operations, and product training
• Be proactively involved in the company’s growth

POP MART offers our employees:

• Selected POP MART toys as appreciation gifts every month
• A structured bonus scheme in line with the company’s and the individual’s performance
• Comprehensive training and development programs
• Regular team social events

The Role and Candidate

As part of our ongoing expansion in Europe, we are seeking Marketing Event Coordinators to support the execution of high-impact marketing events and campaigns. This role is based in our EU office in London and plays a key part in bringing the Pop Mart brand to life through immersive experiences and creative activations.

The ideal candidate will be highly organised, passionate about pop culture, and experienced in coordinating events that connect with consumers and drive brand engagement.

Responsibilities

• Coordinate the planning and execution of regional events, including product launches, pop-up activations, retail store openings, and brand campaigns
• Assist in the end-to-end management of event logistics, including venue sourcing, vendor coordination, on-site setup, and staffing
• Work closely with creative, retail, and merchandising teams to ensure all event elements align with brand identity and commercial goals
• Support the development of post-event reports, analysing performance and drawing insights to improve future event strategy
• Build and maintain a calendar of key seasonal and cultural events for potential brand participation
• Assist in identifying collaboration opportunities with influencers, artists, and local partners to amplify event exposure
• Help manage event-related budgets, purchase orders, and inventory of event materials and giveaways
• Ensure all event activities are aligned with brand guidelines and approved by relevant stakeholders at both regional and global levels

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Events, or a related field
• 1 to 2 years of experience in event marketing or brand activation, ideally in retail, FMCG, or lifestyle sectors
• Proven ability to manage multiple projects simultaneously under tight deadlines
• Strong communication and coordination skills, with excellent attention to detail
• Fluent in English, both written and verbal
• Passion for pop culture, events, and experiential marketing

Desirable but Not Essential

• Experience in managing third-party vendors and event agencies
• Proficiency in project management tools or budget tracking software
• Knowledge of additional European languages (e.g. French, German, Italian, Spanish)
• Exposure to international brands or cross-market event planning

Your Application

If the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email to [e-mail].

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Advertising

• Industries

  Retail

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