Marketing Director - RuneScape

Jagex: The RuneScape Company; Cambridge; Híbrido; GBP 90.000 - 140.000; Jornada completa

Descripción de la vacante

Jagex: The RuneScape Company is seeking a Marketing Director to own the game’s marketing strategy, growth of its subscriber base, and the marketing budget. You will sit on the game leadership team with direct ownership of plans and collaborate with central marketing to align activity with the game’s direction.

The role requires significant leadership experience in games or live-service entertainment, with a track record of growing audiences and delivering measurable ROI across diverse channels.

Formación

• Significant marketing leadership experience in games or a live-service entertainment business.
• Proven track record of growing a subscriber, membership or user base through acquisition and re-engagement marketing with measurable results.
• Experience owning and allocating a marketing budget of comparable scale with demonstrated ROI.
• Working knowledge of channels and platforms including creator partnerships, social, performance marketing and lifecycle marketing.
• Commercial and analytical capability to plan and evaluate activity using measures such as CPA, LTV, conversion rate and ROAS.
• Experience setting marketing strategy and reporting performance to senior stakeholders.
• Experience leading marketing specialists (e.g., product marketing, social media).
• Experience influencing across central or matrixed functions (CRM, Paid Media, Brand, PR).
• Strong understanding of community impact on live games and how insights inform decisions.

Responsabilidades

• Own and deliver the marketing strategy for the game and drive player acquisition, re-engagement and membership inflow.
• Serve on the game leadership team and influence overall direction and commercial performance.
• Shape goals and connect them to the company-wide marketing strategy to support priorities.
• Own the game’s marketing budget and allocate spend with defined ROIs.
• Plan and direct campaigns across the calendar, launches, events and always-on activity.
• Line-manage Product Marketing Managers and Social Media Managers with clear objectives.
• Collaborate with Brand, Events, PR, Merchandise and Performance Marketing for aligned activity.
• Bring in specialist central Marketing expertise when needed.
• Translate business goals into marketing plans with clear objectives and budgets.
• Monitor and report marketing performance to senior leadership, including DAU and revenue contribution.
• Develop and test new approaches and scale those with measurable returns.
• Build deep understanding of the game’s community to inform strategy and messaging.

Conocimientos

Marketing leadership

Subscriber growth

Budget ownership

Campaign planning

Leadership

Cross-functional collaboration

Analytics & ROI

Community understanding

Communication

Strategic thinking

Descripción del empleo

Office location: Cambridgeshire, UK - This position offers flexible working options, including predominantly remote work. However, applicants should be based (or be willing to relocate) within a comfortable commuting distance of our office to attend onsite as required. Are you a marketing leader who knows how to grow and sustain a subscriber & player base for a live game with a passionate, long-standing community? As Marketing Director for RuneScape, you'll be accountable for the game's marketing strategy and the growth of its player base. You'll sit on the game leadership team alongside the Creative Director, Product Director and Development Director, helping steer the direction of the game. With direct ownership of the marketing strategy and product marketing budget, you'll translate commercial goals into marketing plans that deliver against them. You'll act as the link between the game and central Marketing: understanding the game leadership team's goals and ambitions, connecting them to the company-wide marketing strategy, and making sure marketing activity works in harmony with the direction of the game. You'll lead an embedded marketing team and, through dotted-line relationships and collaboration, direct central specialist functions so that all marketing for the game works towards a single growth strategy. You'll translate the game's commercial goals (revenue, membership and daily active users) into marketing plans, and report on marketing performance against those goals to senior leadership.

What you'll be doing:

• Own and deliver the marketing strategy for the game, aligned to the company-wide marketing strategy set by the Senior Director of Product Marketing, with direct accountability for player acquisition, re-engagement and membership inflow performance and its contribution to subscriber growth.
• Serve as a member of the game leadership team, contributing to the overall direction and commercial performance of the game.
• Shape the game's goals and ambitions with the leadership team and connect them to the company-wide marketing strategy, ensuring marketing plans support both.
• Own the game's marketing budget: plan and allocate spend against priorities and evaluate return on investment using defined performance measures.
• Plan and direct marketing campaigns across the game's calendar, including content launches, live events, standalone campaigns and always-on acquisition activity.
• Line manage the Product Marketing Managers and Social Media Managers, setting objectives and priorities, managing performance and supporting their professional development.
• Collaborate with central marketing functions, including Brand and Marketing Communications, Events and PR, Merchandise, and Performance Marketing, ensuring their activity aligns with the game's marketing strategy.
• Identify where specialist expertise is needed and bring in the right subject matter experts from central Marketing to plan and deliver the game's activity.
• Translate commercial and audience goals into marketing plans with defined objectives, budgets and success measures.
• Monitor, analyse and report marketing performance to senior leadership, including membership, Daily Active Users and revenue contribution.
• Develop and test new marketing approaches, evaluating results and scaling those that demonstrate measurable return.
• Build a deep understanding of the game's community, monitoring sentiment, creator activity and player culture, and using it to inform strategy, campaign planning and messaging.
• A knowledge

What we're looking for:

• Significant marketing leadership experience in the games industry or an adjacent subscription or live-service entertainment business.
• A demonstrable track record of growing a subscriber, membership or user base through acquisition and re-engagement marketing, with measurable commercial results.
• Experience owning and allocating a marketing budget of comparable scale, with evidence of return against business objectives.
• Working knowledge of current marketing channels and platforms, including creator partnerships, short-form and owned social, performance marketing and lifecycle marketing.
• Commercial and analytical capability, able to plan and evaluate activity using measures such as cost per acquisition, lifetime value, conversion rate and return on ad spend.
• Experience setting marketing strategy and managing its execution through to performance reporting for senior stakeholders.
• Experience line managing and developing marketing specialists, such as product marketing and social media managers.
• Experience leading through influence across central or matrixed functions, such as CRM, Paid Media, Brand and PR.
• A strong understanding of the role of community in a live game, including how sentiment, creators and player culture shape marketing, with evidence of using community insight to inform decisions.
• Strong written and verbal communication skills, with the ability to present strategy and results clearly to senior stakeholders.
• A knowledge