Marketing Director – Household Products

JR United Kingdom; Guildford; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading global company seeks a Marketing Director to drive omnichannel strategies for household products in Guildford. This role includes developing marketing strategies, leading a dynamic team, and utilizing digital channels for brand amplification. Ideal candidates will have significant consumer goods experience, with strong skills in marketing analytics, brand management, and team leadership.

Benefits

Opportunities for career growth

Dynamic and innovative environment

Qualifications

• Robust track record in consumer goods marketing.
• Hands-on experience in SEM, CRM, and paid media.
• Proficient in SEO and content marketing strategies.

Responsibilities

• Develop and execute comprehensive marketing strategy.
• Lead digital marketing efforts for customer acquisition.
• Build and mentor a high-performing marketing team.

Skills

Strategic thinking

Problem solving

Digital marketing

Brand management

Leadership

Education

Degree in business or marketing

Tools

Google Analytics

Salesforce

Marketing Cloud

Job description

Marketing Director – Household Products, guildford

Client:

Tarsh & Partners Marketing Recruitment

Location:

guildford, United Kingdom

Job Category:

Other

-

EU work permit required:

Yes

Job Views:

3

Posted:

31.05.2025

Expiry Date:

15.07.2025

Job Description:

Marketing Director – Household Products

Location: Surrey/Hybrid Working

Role: Permanent

Ref: TP440525

• Join a global leader in its industry and make a real impact on a dynamic, expanding business
• Drive omnichannel marketing strategies to scale growth and build brand loyalty
• Develop and lead a dynamic team in a collaborative and innovative environment
• Opportunities for career growth and development within a dynamic industry

Our client is a well-established £50m UK business which provides technologically-advanced domestic products & services to UK households and small businesses, is seeking a seasoned Marketing Director to lead its omnichannel marketing and growth strategies. Now part of a major US group, operating in over 90 markets, the business has huge growth ambitions, and seeks a hands-on, data-driven marketing leader to take on this exciting growth remit.

Position Overview

As Marketing Director, you will develop and execute a comprehensive marketing and brand amplification strategy aligned with the company's Brand Purpose, Mission and Values. Collaborating with the EMEA Centre of Excellence leadership, you will lead and implement high-impact marketing strategies to drive brand penetration and customer lifetime value, and build long-term brand loyalty. With a strong emphasis on using digital channels, this role requires a dynamic, results-driven marketing leader with a deep understanding of omnichannel marketing, brand strategy, paid search, paid social and organic growth.

Role & Responsibilities

Strategic Growth Leadership

• Developing a comprehensive marketing & brand amplification strategy to drive ambitious growth objectives.
• Partnering with EMEA leadership to develop and implement effective and compelling marketing & comms strategies with a strong focus on digital & direct channels
• Leveraging market, brand, and competitive insights to inform business decisions and optimize marketing performance.

Marketing & Brand Management

• Serving as the ‘voice of the consumer’, ensuring data-driven insights inform comms strategies, targeted campaigns, and consumer journeys.
• Developing compelling narratives and messaging frameworks to connect with diverse target segments.
• Aligning global campaigns with regional/local marketing needs to ensure effective localisation and customisation.
• Overseeing the marketing mix, integrating paid, organic, and brand strategies with content creation to create cohesive marketing campaigns that drive short-term and long-term growth.
• Enhancing customer experience with third-party dealerships by crafting messaging that highlights product benefits and strengthens brand positioning.

Digital Strategy & Performance Marketing

• Leading digital marketing efforts to drive customer acquisition, engagement, and retention while optimising loyalty strategies to maximise lifetime value.
• Developing and optimising paid search campaigns, ensuring efficiency in keyword research, bidding strategies, and ad copy optimisation.
• Leading paid social strategy and execution across platforms (Facebook, Instagram, LinkedIn, TikTok), driving brand awareness, lead generation, and conversion optimisation.
• Implementing and refining SEO strategies to enhance organic search rankings, website traffic, and digital visibility.
• Utilising digital analytics tools to track performance, analyse trends, and provide actionable insights that inform marketing decisions.
• Driving traditional marketing techniques to capture all potential customers in their favoured comms channels, including targeted leaflets, events, DM.

Leadership & Team Development

• Building, leading and mentoring a high-performing marketing and growth team, fostering a culture of collaboration, innovation, and accountability.
• Working cross-functionally with other functions across the business.

Skills & Experience Checklist

• A robust track record of driving growth with significant marketing experience in consumer goods or services, with extensive omnichannel marketing & comms development experience.
• Degree level education, ideally in a business or marketing-related field.
• Strong strategic thinking and problem solving skills, with the ability to translate business goals into clear, actionable marketing strategies.
• Hands-on experience managing SEM, CRM, and paid media campaigns (Google Ads, Bing Ads).
• Deep expertise in SEO, content marketing, and organic growth strategies.
• Proficiency in marketing analytics tools (Google Analytics, Salesforce, Marketing Cloud).
• Strong leadership skills with experience managing and mentoring marketing teams
• Passion for innovation and staying ahead of marketing trends and technologies.

How to Apply

If you are looking for a new and interesting challenge, with a passion for driving significant revenue growth, please send your CV to Adam Tarsh. [e-mail]

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Created on 31/05/2025 by JR United Kingdom