Growth Marketing Director

Miratech; London; Remote; GBP 80,000 - 120,000; Full time

Job summary

A global IT services and consulting company is looking for a Growth Marketing Director to drive client base growth and marketing revenue. This strategic role involves creating innovative marketing strategies, leading a high-performing team, and aligning marketing efforts with broader business goals in a dynamic and inclusive environment.

Benefits

Competitive Pay and Benefits

Work From Anywhere Culture

Growth Mindset with professional development opportunities

Welcoming Multicultural Environment

Social Sustainability Values

Qualifications

• 10+ years of marketing experience, focusing on growth.
• Proven successful growth marketing strategy execution.
• Exceptional analytical and leadership skills.

Responsibilities

• Create and execute comprehensive growth marketing strategies.
• Manage and grow a team of marketing professionals.
• Track and analyze KPIs to drive data-driven decisions.

Skills

Analytical skills

Leadership

Creative thinking

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Marketing automation tools (Active Campaign/Marketo/Hubspot/Pardot)

Web analytics tools

Job description

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Company Description

Miratech helps visionaries change the world. We are a global IT services and consulting company that brings together enterprise and start-up innovation. Today, we support digital transformation for some of the world's largest enterprises. By partnering with both large and small players, we stay at the leading edge of technology, remain nimble even as a global leader, and create technology that helps our clients further enhance their business. We are a values-driven organization and our culture of Relentless Performance has enabled over 99% of Miratech's engagements to succeed by meeting or exceeding our scope, schedule, and/or budget objectives since our inception in 1989.
Miratech has coverage across 5 continents and operates in over 25 countries around the world. Miratech retains nearly 1000 full-time professionals, and our annual growth rate exceeds 25%.

Job Description

We are looking for an experienced Growth Marketing Director who is a strategic thinker, demand generation and digital marketing expert, that has an analytical mind, and a knack for finding new and innovative ways to drive growth.
In this newly created role, reporting to the VP Marketing, you will oversee and drive the growth of our company's client base and marketing revenue contribution against set KPIs. This will be through the creation of marketing strategies and campaigns that help increase brand awareness and drive demand generation. You will also own our overall digital marketing strategy alongside our website.
This is an exciting time to join Miratech. In 2025 we will be updating our brand, messaging, and building a new website. Alongside building and driving the growth marketing strategy you will lead and grow a high performing team, work cross functionally to align marketing efforts with broader business goals, and monitor key performance metrics.

Responsibilities

• Creating and executing a comprehensive growth marketing strategy and plan, demand generation programs, campaigns and initiatives that aligns with the company's overall business goals and marketing strategy.
• Creating interest and awareness of Miratech's services and nurturing them through the sales funnel (developing and optimising paid acquisition and retention campaigns using strategies such as ABM) until they become paying and repeat clients.
• Leading the creation and ongoing development and maintenance of our new website (partnering with an agency) and SEO strategy.
• Building a database and email marketing strategy to improve engagement and retention.
• Developing and executing multi-channel digital marketing campaigns: email marketing, social media, SEO, PPC, and display advertising having a solid understanding of marketing automation tools such as Active Campaign/Marketo/Hubspot/Pardot as well as proficiency in web analytics tools and sales tech tools.
• Tracking and analysing KPIs to measure performance and identify areas for optimisation through regular reporting,to identify areas for improvement and make data-driven decisions to optimise your campaigns.
• Collaborating with other departments and the rest of the marketing team to ensure that there is alignment on the Growth Marketing strategy, plus consistency across all touch-points to drive a seamless experience.
• Managing and growing a team of marketing professionals to achieve ambitious growth goals, proven experience aligning sales and marketing, plus collaborating closely, or leading a BDR function.
• And perform other duties as may reasonably be required in alignment with the purpose of the role.

Qualifications

• A Bachelor's degree in Marketing, Business, or a related field. At least 10+ years of experience in marketing, with at least 5-7 years of that focused on growth.
• Proven experience in creating and executing successful growth marketing strategies and managing and launching websites.
• Exceptional analytical skills, with experience in using data to drive decision-making.
• Excellent leadership and communication skills with a track record of building, motivating, inspiring, and managing high-performing teams.
• Ability to be innovative, creative, adaptive to changing market dynamics and client preferences.

We offer

• Culture of Relentless Performance: join an unstoppable technology development team with a 99% project success rate and more than 25% year-over-year revenue growth.
• Competitive Pay and Benefits: enjoy a comprehensive compensation and benefits package, including health insurance, and a relocation program.
• Work From Anywhere Culture: make the most of the flexibility that comes with remote work.
• Growth Mindset: reap the benefits of a range of professional development opportunities, including certification programs, mentorship and talent investment programs, internal mobility and internship opportunities.
• Global Impact: collaborate on impactful projects for top global clients and shape the future of industries.
• Welcoming Multicultural Environment: be a part of a dynamic, global team and thrive in an inclusive and supportive work environment with open communication and regular team-building company social events.
• Social Sustainability Values: join our sustainable business practices focused on five pillars, including IT education, community empowerment, fair operating practices, environmental sustainability, and gender equality.

Additional Information

All your information will be kept confidential according to EEO guidelines.