Marketing Director - Branded CPG Growth Leader

Better Placed; West Yorkshire; On-site; GBP 120,000 - 160,000; Full time

Job summary

Better Placed in the United Kingdom is seeking a Marketing Director for a branded CPG / challenger brand. You will shape growth, lead brand strategy, and influence across stakeholder groups.

This senior role covers brand strategy, consumer insight, ATL, digital, content, influencer, and NPD; you will mentor the marketing team and build a best-in-class function for the next growth phase.

If you scale from £30m+ to £100m and can operate with commercial acumen, this rare opportunity awaits.

Qualifications

• Seasoned senior marketing leader with FMCG/CPG experience.
• Proven track record delivering growth across multi-brand portfolios.
• Strong commercial acumen and stakeholder management.
• Experience shaping brand strategy, insights and NPD.

Responsibilities

• Defining and delivering the long-term brand strategy and positioning across the portfolio.
• Leading consumer insight and segmentation to ensure every marketing decision is data-driven.
• Developing impactful ATL campaigns and integrated marketing communications.
• Owning the digital, social media and content strategy, including influencer partnerships.
• Driving the innovation and NPD pipeline, identifying opportunities for growth.
• Building brand equity through consumer experiences beyond the point of purchase.
• Managing media strategy, investment and ROI effectiveness.
• Delivering consumer activation campaigns and experiential marketing.
• Creating annual brand plans aligned with commercial objectives.
• Developing strong, long-term partnerships with brand owners and key stakeholders.

Job description

Better Placed in the United Kingdom is seeking a Marketing Director for a branded CPG / challenger brand. You will shape growth, lead brand strategy, and influence across stakeholder groups.

This senior role covers brand strategy, consumer insight, ATL, digital, content, influencer, and NPD; you will mentor the marketing team and build a best-in-class function for the next growth phase.

If you scale from £30m+ to £100m and can operate with commercial acumen, this rare opportunity awaits.