Marketing Director

Better Placed; West Yorkshire; On-site; GBP 120,000 - 160,000; Full time

Job summary

Better Placed in the United Kingdom is seeking a Marketing Director for a branded CPG / challenger brand. You will shape growth, lead brand strategy, and influence across stakeholder groups.

This senior role covers brand strategy, consumer insight, ATL, digital, content, influencer, and NPD; you will mentor the marketing team and build a best-in-class function for the next growth phase.

If you scale from £30m+ to £100m and can operate with commercial acumen, this rare opportunity awaits.

Qualifications

• Seasoned senior marketing leader with FMCG/CPG experience.
• Proven track record delivering growth across multi-brand portfolios.
• Strong commercial acumen and stakeholder management.
• Experience shaping brand strategy, insights and NPD.

Responsibilities

• Defining and delivering the long-term brand strategy and positioning across the portfolio.
• Leading consumer insight and segmentation to ensure every marketing decision is data-driven.
• Developing impactful ATL campaigns and integrated marketing communications.
• Owning the digital, social media and content strategy, including influencer partnerships.
• Driving the innovation and NPD pipeline, identifying opportunities for growth.
• Building brand equity through consumer experiences beyond the point of purchase.
• Managing media strategy, investment and ROI effectiveness.
• Delivering consumer activation campaigns and experiential marketing.
• Creating annual brand plans aligned with commercial objectives.
• Developing strong, long-term partnerships with brand owners and key stakeholders.

Job description

Marketing Director - Branded CPG / Challenger brand.

Are you a senior marketing leader who wants to play an instrumental role in one of the FMCG industry's next major success stories? Do you have the presence, credibility and commercial acumen to shape a growth agenda and influence change across a complex stakeholder group?

I'm partnering with a CPG business on an incredibly exciting journey, backed by one of the most successful entrepreneurs and investors in the consumer goods space. Across multiple categories, he has built, scaled and exited brands worth more than £150m+ and his latest focus is on taking this business to the next level.

The ambition is bold, to scale from £30m+ to £100m. The investment is there, the intent is clear and with an exceptional Managing Director now at the helm, the strategy, leadership and platform are all in place to make it happen.

As Marketing Director, you’ll play a pivotal role in driving demand, building brands that consumers genuinely connect with and creating long term value for both the business and its brand partners.

This is a traditional brand marketing role, requiring an experienced and agile consumer marketing expert. The diversity of the brand portfolio will bring out the breadth of your full mix experience from brand strategy, consumer insight and segmentation, ATL, digital and social, content and influencer to innovation/NPD. Through your own drive and inquisitive nature, you will be well informed and not afraid to challenge conventional rules in planning strategy and campaigns to drive consumer demand growth. You’ll also lead, mentor and develop the Marketing team, setting the direction, raising capability and leading from the front to build a best in class function fit for the next stage of growth.

The culture is equally compelling. This is a business that believes exceptional companies are built by exceptional people. They invest in specialists over generalists, bringing together experts who are passionate about what they do and committed to raising the bar every single day. Their charter of excellence isn’t just words on a wall; it’s the standard that underpins every decision, every relationship and every success.

If you're looking for a role where you can shape the future of a business, influence at the highest level and leave a lasting mark on a high growth FMCG success story, this is a rare opportunity to do exactly that.

What You'll Be Responsible For:

• Defining and delivering the long-term brand strategy and positioning across the portfolio.
• Leading consumer insight and segmentation to ensure every marketing decision is driven by meaningful data and understanding.
• Developing impactful ATL campaigns and integrated marketing communications.
• Owning the digital, social media and content strategy, including influencer partnerships and creator collaborations.
• Driving the innovation and NPD pipeline, identifying new opportunities to fuel sustainable growth.
• Building brand equity by creating compelling consumer experiences beyond the point of purchase.
• Managing media strategy, investment and effectiveness to maximise return on investment.
• Delivering consumer activation campaigns, experiential marketing and brand-building initiatives.
• Creating annual brand plans that align with wider commercial objectives.
• Developing strong, long-term partnerships with brand owners and key stakeholders.

What Success Looks Like:

• Increasing brand awareness and consumer consideration.
• Growing household penetration and market share.
• Improving social engagement, digital reach and share of search.
• Delivering successful innovation and new product launches.
• Maximising marketing ROI across all channels.
• Strengthening brand equity across the portfolio.
• Building and retaining long-term strategic brand partnerships.