Marketing Director

Cloud Imperium Games; Manchester; In loco; GBP 140.000 - 190.000; Tempo pieno

Descrizione del lavoro

Star Citizen is seeking a Senior Marketing Director to own the strategy, team and story told to the world. You will lead a marketing group and work with our CMO to shape how Star Citizen grows across a global audience.

You will drive new player acquisition, deepen engagement with the community, own the commercial marketing calendar and lead budgeting with clear ROI storytelling. This is a high-impact, leadership-heavy role in a fast-moving gaming environment.

Competenze

• Significant experience leading marketing at a senior level from a community-first perspective, ideally in games or entertainment.
• Deep expertise across brand, integrated marketing, content, community and campaign delivery.
• Data-driven with strong commercial instincts and ability to balance growth with community trust.

Mansioni

• Own the global marketing strategy for Star Citizen, from long-range planning to live campaigns.
• Lead and inspire the marketing team across Community, Brand, Social, Creative, Content, Sales & Revenue, and Production.
• Drive new player acquisition and audience growth, turning interest into engagement.
• Retain and deepen the relationship with the existing community and keep them invested.
• Own the marketing calendar and coordinate key moments throughout the year.
• Partner with senior leadership to connect marketing to commercial goals and milestones.
• Set campaign planning and execution standards, ensuring bold, consistent output.
• Own the marketing budget and report on performance, spend and ROI.
• Guard the Star Citizen brand and messaging for a global audience.

Conoscenze

Senior marketing leadership

Audience growth

Brand management

Content and community marketing

Data-driven decision making

Cross-functional leadership

Descrizione del lavoro

About the role:Star Citizen is one of the most ambitious games ever made, as Senior Marketing Director, you'll own the strategy, the team, and the story we tell the world. This is a rare opportunity to lead marketing for a game with a fiercely passionate global community. You'll share a marketing team with Squadron 42 through a small group of senior leads -- and work side by side with our CMO to shape how Star Citizen grows.,

• Own the global marketing strategy for Star Citizen -- from long-range planning to live campaigns that land
• Lead and inspire the marketing team through a small group of senior leads across Community, Brand, Social, Creative, Content, Sales & Revenue, and Production
• Drive new player acquisition and audience growth -- developing strategies that bring new audiences into the Star Citizen universe and convert interest into engagement
• Retain and deepen the relationship with our existing community -- understanding what keeps them invested, spending, and talking about the game
• Own the commercial marketing calendar -- maximising key moments throughout the year
• Be a true partner to senior leadership, connecting marketing activity to commercial goals and release milestones
• Set the bar for campaign planning and execution -- ensuring everything we put out is bold, consistent, and worth talking about
• Own the marketing budget and report clearly on performance, spend and ROI
• Be the guardian of the Star Citizen brand -- owning positioning, messaging and how we show up for our global audience
• Stay sharp on market trends, competitor activity and community sentiment -- and use that knowledge to keep us ahead
• Build strong relationships with agencies, launch partners and external stakeholders to drive results
• Significant experience leading marketing at a senior level from a community-first perspective, ideally in games or entertainment
• A track record of growing audiences and driving new player acquisition -- you know how to bring people in, not just speak to those already converted
• Experience with live service or community-led titles -- you understand the difference between marketing a launch and sustaining a living game
• Strong people leadership experience -- you build great teams, develop talent, and raise the standard around you
• Proven ability to lead at scale
• Genuine commercial ownership -- comfortable holding revenue responsibility and making decisions that balance growth with community trust
• Deep expertise across brand, integrated marketing, content, community and campaign delivery
• Comfortable in the room with exec stakeholders and confident making the case for bold ideas
• Data-savvy with strong commercial instincts -- you know what's working and what isn't
• A genuine love of games and an interest in what we're building at CIG
• Calm under pressure, highly organised, and energised by a fast-moving environment
• Founded in 2012 by renowned game developer Chris Roberts, Cloud Imperium Games (CIG) is one of the largest global independent studios, dedicated to delivering next-generation AAA games. CIG prides itself in thinking outside the box, encouraging creativity and developing ground-breaking technology. CIG believes in raising the bar for the gaming industry and the gaming community.
• CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it's our differences that make it special.