Senior Marketing Director

Cloud Imperium Games Limited; Manchester; On-site; GBP 120,000 - 180,000; Full time

Job summary

Cloud Imperium Games is seeking a Senior Marketing Director to own the global strategy for Star Citizen, guiding a team of senior leads and working closely with the CMO.

You will drive audience growth, sustain a living game with live service messaging, manage the marketing calendar, budget, and ROI, and ensure bold, on-brand campaigns.

This role requires a proven track record in community-first marketing for games or entertainment and strong leadership in fast-moving environments.

Qualifications

• Significant experience leading marketing at a senior level from a community-first perspective.
• Track record of growing audiences and driving new player acquisition.
• Experience with live service or community-led titles is preferred.
• Strong people leadership and ability to scale teams.
• Commercial ownership and decision making balancing growth with community trust.
• Deep expertise across brand, content, and campaign delivery.

Responsibilities

• Own the global marketing strategy for Star Citizen from long-range plans to live campaigns.
• Lead and inspire the marketing team across Community, Brand, Social, Creative, Content, Sales & Revenue, and Production.
• Drive new player acquisition and audience growth, converting interest into engagement.
• Retain and deepen the relationship with the existing community.
• Own the commercial marketing calendar and key moments.
• Partner with senior leadership to align marketing with commercial goals and milestones.
• Set bold, consistent campaign planning and execution.
• Own the marketing budget and report on performance and ROI.
• Guard the Star Citizen brand and messaging for a global audience.
• Stay ahead on market trends and competitor activity; build agency relationships.

Skills

Marketing leadership

Community-first marketing

Brand strategy

Audience growth

People leadership

Data-driven decisions

Job description

We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the “Best Damn Space Sim Ever”. We want to build the best we can deliver and we believe wholeheartedly in the value of exceptional diverse talent.

About the role:Star Citizen is one of the most ambitious games ever made, as Senior Marketing Director, you'll own the strategy, the team, and the story we tell the world. This is a rare opportunity to lead marketing for a game with a fiercely passionate global community.

You’ll share a marketing team with Squadron 42 through a small group of senior leads -- and work side by side with our CMO to shape how Star Citizen grows.

About the Company

Founded in 2012 by renowned game developer Chris Roberts, Cloud Imperium Games (CIG) is one of the largest global independent studios, dedicated to delivering next-generation AAA games. CIG prides itself in thinking outside the box, encouraging creativity and developing ground-breaking technology. CIG believes in raising the bar for the gaming industry and the gaming community.

What does a Senior Marketing Director at CIG do?

Own the global marketing strategy for Star Citizen -- from long-range planning to live campaigns that land

Lead and inspire the marketing team through a small group of senior leads across Community, Brand, Social, Creative, Content, Sales & Revenue, and Production

Drive new player acquisition and audience growth -- developing strategies that bring new audiences into the Star Citizen universe and convert interest into engagement

Retain and deepen the relationship with our existing community -- understanding what keeps them invested, spending, and talking about the game

Own the commercial marketing calendar -- maximising key moments throughout the year

Be a true partner to senior leadership, connecting marketing activity to commercial goals and release milestones

Set the bar for campaign planning and execution -- ensuring everything we put out is bold, consistent, and worth talking about

Own the marketing budget and report clearly on performance, spend and ROI

Be the guardian of the Star Citizen brand -- owning positioning, messaging and how we show up for our global audience

Stay sharp on market trends, competitor activity and community sentiment -- and use that knowledge to keep us ahead

• Build strong relationships with agencies, launch partners and external stakeholders to drive results

What do we expect from our Senior Marketing Director?

Significant experience leading marketing at a senior level from a community-first perspective, ideally in games or entertainment

A track record of growing audiences and driving new player acquisition -- you know how to bring people in, not just speak to those already converted

Experience with live service or community-led titles -- you understand the difference between marketing a launch and sustaining a living game

Strong people leadership experience -- you build great teams, develop talent, and raise the standard around you

Proven ability to lead at scale

Genuine commercial ownership -- comfortable holding revenue responsibility and making decisions that balance growth with community trust

Deep expertise across brand, integrated marketing, content, community and campaign delivery

Comfortable in the room with exec stakeholders and confident making the case for bold ideas

Data-savvy with strong commercial instincts -- you know what's working and what isn't

A genuine love of games and an interest in what we're building at CIG

• Calm under pressure, highly organised, and energised by a fast-moving environment

Diversity Statement

CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life, and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it’s our differences that make it special.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!