Digital Marketing Specialist

Cloud Imperium Games; Manchester; On-site; GBP 32,000 - 46,000; Full time

Job summary

Cloud Imperium Games is seeking a Digital Marketing Specialist to lead CRM email campaigns end-to-end, from brief to deployment, with a strong focus on performance and testing. The role partners with the Senior Digital Marketing Manager to drive player acquisition, engagement, and retention across PC titles.

You’ll write effective copy for diverse audiences, manage lifecycle campaigns, and support paid media across Meta, Google, TikTok, YouTube and Reddit, while analyzing results to inform

Qualifications

• Proven experience in a CRM management role in a fast-paced digital environment.
• 1–3 years of experience in digital marketing.
• Comfortable editing HTML for emails or landing pages.
• Hands-on experience with a CRM or email marketing platform (e.g., Braze, Klaviyo, Mailchimp).
• Exposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit).
• Ability to interpret campaign data with analytics tools (Google Analytics, Tableau).
• Knowledge of basic SEO practices and tools.
• Strong attention to detail and organizational skills.

Responsibilities

• Own end-to-end CRM email campaigns from brief to deployment and reporting, including A/B tests.
• Write and adapt copy for different audiences and channels.
• Plan and execute retention, re-engagement, and monetisation campaigns across lifecycle.
• Support paid media campaigns across Meta, Google, TikTok, YouTube, Reddit with assets and briefs.
• Track and report KPIs across CRM, paid media, and player behavior; translate data into actions.
• Collaborate with community and social teams to align messaging with sentiment and trends.

Skills

CRM management

Digital marketing

HTML editing

Email platforms

Paid media

Analytics tools

SEO

Attention to detail

Communication skills

Tools

Braze

Klaviyo

Mailchimp

Job description

We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the “Best Damn Space Sim Ever”. We want to build the best we can deliver and we believe wholeheartedly in the value of exceptional diverse talent.

About the Role

As a Digital Marketing Specialist, you'll play a key role in CIG's marketing team, primarily owning the CRM channel while also supporting on wider digital marketing activity including paid media and performance reporting. Working closely with the Senior Digital Marketing Manager , you'll help drive player acquisition, engagement, and retention across our PC titles.

About the Company

Founded in 2012, Cloud Imperium Games creates cutting-edge video games that defy expectations. We're currently developing Star Citizen, a record-breaking multiplayer online space sim, and Squadron 42, a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history.

What you’ll do:

• Own the end-to-end delivery of CRM email campaigns from brief through to deployment and reporting, including A/B testing to optimise performance across channels and creatives
• C onfident writing and adapting copy for different audiences, channels and purposes
• Plan and execute retention, re-engagement, and monetisation campaigns — spanning go-to-market launches, major updates, and ongoing player lifecycle activity
• Support the Senior Digital Marketing Manager on paid media campaigns across Meta, Google, TikTok, YouTube, and Reddit, including asset briefing and development in collaboration with the creative team
• Track, analyse, and report on key performance metrics across CRM, paid media, and player behaviour, translating data into clear, actionable recommendations
• Collaborate cross-functionally with the community and social teams to keep messaging aligned with player sentiment, while staying close to competitor activity and trends in the PC gaming space

What we’re looking for:

• Proven experience in a CRM management role, within a fast-paced digital environment.
• 1–3 years of experience in digital marketing,
• C omfortable working with and making minor edits to HTML
• Hands-on experience with a CRM or email marketing platform (e.g. Braze, Klaviyo , Mailchimp, or similar)
• E xposure to paid digital channels (Meta, Google, TikTok, YouTube, Reddit, or similar)
• Can interpret campaign performance data and work with analytics tools such as Google Analytics or Tableau
• Knowledge of basic SEO practices and tools
• Strong attention to detail and organisational skills, with the ability to manage multiple workstreams simultaneously
• Excellent written and verbal communication skills, with a collaborative approach to cross-functional working

Diversity Statement

CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life , and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it's our differences that make it special.

Fraud Statement

We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal info like bank account numbers, identification numbers, etc. through social media or chat-based apps, nor do we request or send money for the purchase of business equipment.

If you suspect fraud, please report it to your local authorities, as well reaching out to us at info[@]cloudimperiumgames.com with any information you may have.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!