Senior Brand Manager

Cloud Imperium Games; Manchester; On-site; GBP 70,000 - 110,000; Full time

Job summary

Cloud Imperium Games in Manchester seeks a Senior Global Brand Manager to shape the strategy and execution of global campaigns across our portfolio. You will own brand strategy, positioning and go-to-market planning for assigned projects, working with product development, marketing, creative and commercial teams to bring campaigns to life.

This high-impact role requires deep brand management expertise in gaming and a proven ability to lead complex programs with senior stakeholders, delivering

Qualifications

• Experience in a senior brand marketing role within gaming.
• Proven brand strategy ownership from planning to live release.
• Ability to craft consumer propositions for diverse audiences.

Responsibilities

• Lead data-driven, consumer-focused brand strategies and GTM planning.
• Partner with product, marketing and creative to align on objectives.
• Advise on positioning and messaging for global audiences.
• Analyse market and consumer data to optimise campaigns.
• Oversee assets across Web, Trailers, Social Media, Promotions and Events.
• Manage relationships with vendors and external partners.
• Ensure consistent brand experience across campaigns.
• Become the expert on Cloud Imperium IPs and Star Citizen universe.

Skills

Brand strategy

Go-to-market

Campaign execution

Stakeholder management

Data-driven marketing

Gaming industry experience

Job description

We are a crowdfunded company and have a dedicated and enthusiastic community of backers who are helping us create the “Best Damn Space Sim Ever”. We want to build the best we can deliver and we believe wholeheartedly in the value of exceptional diverse talent.

About the Role

As Senior Global Brand Manager, you'll play a leading role in shaping the strategy and execution of global marketing campaigns across our portfolio. You'll own the brand strategy, positioning and go-to-market planning for assigned projects, working closely with senior stakeholders across product development, marketing, creative and commercial teams to bring campaigns to life. This is a high-impact role with significant responsibility for defining how our brands are positioned and experienced by audiences around the world.

About the Company

Founded in 2012 by renowned game developer Chris Roberts, Cloud Imperium Games (CIG) is one of the largest global independent studios, dedicated to delivering next-generation AAA games. CIG prides itself in thinking outside the box, encouraging creativity and developing ground-breaking technology. CIG believes in raising the bar for the gaming industry and the gaming community.

What does a Senior Global Brand Manager at CIG do?

• Lead data-driven, consumer-focused brand and marketing strategies, owning go-to-market planning and the delivery of major game content launches and campaigns.
• Partner with senior stakeholders across product development and marketing to establish strategy, align cross-functional teams and ensure effective execution against business objectives.
• Act as the senior steward and advocate for assigned Cloud Imperium IPs and brands, owning positioning, messaging and consumer propositions across global audiences.
• Lead competitive, market and consumer analysis to inform strategic and commercial planning, using insights and performance data to optimise campaigns and future activity.
• Work closely with Creative leadership to deliver best-in-class creative executions across Web, Trailers, Social Media, Promotions and Events.
• Lead relationships with third-party vendors, launch partners and external stakeholders, ensuring delivery against strategic objectives.
• Oversee campaign assets and delivery, working closely with internal development and production teams to ensure quality and consistency.
• Be a knowledge expert on our games and the Star Citizen universe, using deep understanding of our audiences and communities to shape how we position and communicate our brands.

What do we expect from our Senior Global Brand Manager?

• Experience in a senior brand marketing role, ideally within the gaming sector and across AAA game titles.
• Proven experience owning brand strategy and taking major titles from planning through live release and beyond.
• Extensive knowledge of brand management, positioning and integrated marketing, with the ability to craft compelling consumer propositions for varied audiences.
• Demonstrable experience leading complex, cross-functional programmes and influencing senior stakeholders across an organisation.
• Strong commercial judgement and the ability to make informed, data-driven decisions in a fast-moving environment.
• Extensive knowledge of video games and their respective communities.
• Highly organised, proactive and comfortable managing multiple priorities under shifting requirements and deadlines.
• A natural leader and collaborator who can bring teams together, challenge thinking and raise the quality of marketing output.

Diversity Statement

CIG is a global company, staunchly committed to cultivating a culture and workplace that celebrates all backgrounds, lifestyles, and perspectives. Together, we are creating a space where authentic recognition, appreciation, and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer, we strive to build a team that represents all walks of life , and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it, and it’s our differences that make it special.

Fraud Statement

We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites, fake email addresses claiming to be from our company, or social media. We do not ask for your personal info like bank account numbers, identification numbers, etc through social media or chat-based apps, nor do we request or send money for the purchase of business equipment.

If you suspect fraud, please report it to your local authorities, as well as reaching out to us at info @ cloudimperiumgames.com with any information you may have.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!