Marketing Director

Via; Greater London; Hybrid; GBP 85,000 - 100,000; Full time

Benefits offered by this job

Hybrid work in London

Job summary

Via is seeking a Marketing Director to lead the UK marketing strategy from London in a hybrid, full‑time capacity. The role oversees brand, demand generation, content, digital, events and partnerships to drive pipeline and revenue.

You will partner with Sales and senior leadership, shape campaigns around proprietary research and workplace data, and lead a team to deliver measurable commercial growth across the UK market.

Qualifications

• Significant senior‑level B2B marketing experience.
• Previous experience as a Marketing Director, Head of Marketing or senior marketing leader.
• Experience developing and executing a complete marketing strategy.
• A strong track record of generating B2B leads, pipeline and revenue.
• Experience marketing to senior business decision‑makers.

Responsibilities

• Own and deliver the UK marketing strategy.
• Lead marketing across brand, demand generation, content, digital, social, email, events and partnerships.
• Build integrated campaigns that generate qualified B2B pipeline.
• Strengthen the organisation's position as a leading authority on workplace culture and employee experience.
• Develop campaigns targeting HR Directors, People leaders, CHROs and senior executives.
• Turn proprietary workplace data, research and insights into high‑impact marketing campaigns.
• Lead content strategy across reports, research, articles, webinars, social media and email.
• Partner closely with Sales on pipeline generation, lead quality and conversion.

Skills

Senior‑level B2B marketing

Marketing leadership

Demand generation

Digital marketing

CRM

Marketing automation

Tools

CRM

Marketing automation

Job description

Salary: £85,000-£100,000 per year

Location: London

Working arrangement: Hybrid

Full-time | Permanent

About the opportunity

Via is partnering with a leading global workplace culture and employee experience organisation to recruit a Marketing Director to lead its UK marketing strategy.

The organisation helps businesses understand and improve their workplace culture through employee feedback, research, benchmarking and insights. It also runs highly recognised workplace accreditation and employer recognition programmes used by organisations around the world.

This is a senior, commercially focused marketing leadership role with responsibility across brand, demand generation, content, digital, events and customer acquisition.

You'll shape how the organisation reaches HR leaders, People Directors, CHROs and senior business decision-makers across the UK, turning proprietary research, workplace data and employee insights into campaigns that build the brand and generate commercial growth.

The role combines strategic leadership with hands‑on execution. You'll set the marketing direction, lead the team and budget, partner closely with Sales and senior leadership, and ensure marketing contributes directly to pipeline and revenue.

What you'll be doing

• Own and deliver the UK marketing strategy
• Lead marketing across brand, demand generation, content, digital, social, email, events and partnerships
• Build integrated campaigns that generate qualified B2B pipeline
• Strengthen the organisation's position as a leading authority on workplace culture and employee experience
• Develop campaigns targeting HR Directors, People leaders, CHROs and senior executives
• Turn proprietary workplace data, research and insights into high‑impact marketing campaigns
• Build thought‑leadership programmes around workplace culture, leadership, employee experience and the future of work
• Lead content strategy across reports, research, articles, webinars, social media and email
• Maximise the commercial impact of major research launches, awards, accreditation programmes and events
• Develop account‑based and targeted campaigns for priority organisations and sectors
• Own digital acquisition across paid and organic channels
• Improve website conversion and lead‑generation journeys
• Develop lead nurturing and lifecycle marketing programmes
• Partner closely with Sales on pipeline generation, lead quality and conversion
• Establish clear attribution between marketing activity, pipeline and revenue
• Use CRM and marketing data to understand performance and optimise investment
• Own marketing KPIs, forecasting and reporting
• Manage the UK marketing budget and agency relationships
• Lead, coach and develop the marketing team
• Collaborate with international marketing colleagues on wider campaigns
• Protect and develop the brand within the UK market
• Identify partnerships, media opportunities and new channels that can extend the organisation's reach

What we're looking for

You'll ideally have:

• Significant senior‑level B2B marketing experience
• Previous experience as a Marketing Director, Head of Marketing or senior marketing leader
• Experience developing and executing a complete marketing strategy
• A strong track record of generating B2B leads, pipeline and revenue
• Experience marketing to senior business decision-makers
• Strong demand generation and digital marketing experience
• Experience building integrated campaigns across multiple channels
• Strong understanding of CRM, marketing automation and funnel management
• Experience using data to measure marketing effectiveness and make investment decisions
• Strong content and thought‑leadership experience
• Experience turning complex research or data into compelling commercial campaigns
• Strong brand and positioning skills
• Experience leading and developing marketing teams
• Budget and agency management experience
• Confidence partnering with senior leadership and Sales
• A commercial mindset and clear understanding of marketing's role in revenue growth

Experience within HR technology, employee experience, professional services, research, business intelligence, SaaS or other B2B service businesses would be particularly relevant, but isn't essential.

Experience marketing to HR, People, Talent or C‑suite audiences would also be valuable.

Why apply?

• Hybrid working in London
• Senior ownership of the UK marketing strategy
• Lead marketing for an established international organisation
• Work with unique workplace research and employee experience data
• Build campaigns around high‑profile research, accreditation and recognition programmes
• Significant influence across brand, demand generation, content and commercial growth
• Work closely with senior leadership and Sales
• Lead and develop a marketing team
• Opportunity to shape the next phase of the organisation's UK growth
• This is an opportunity for a commercially minded B2B Marketing Director who can combine strong brand and thought leadership with measurable demand generation, pipeline and growth.