Marketing Director

TiPJAR; Greater London; On-site; GBP 110,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Equity options

Flexible working

Work from anywhere up to 4 weeks ayear

Pension salary sacrifice

Job summary

TiPJAR is seeking a hands-on Marketing Director to lead and deliver our day-to-day marketing activity, brand and performance from London. The role blends strategy, execution and team leadership to translate growth plans into campaigns and a strong sales pipeline.

You will develop the marketing engine to drive revenue growth and brand awareness, reporting to the CCO and Fractional CMO, while owning output and ensuring alignment with growth goals.

Qualifications

• Evidence of strong background in lead generation.
• Fluent in B2B marketing reporting, insight and strategy.
• Multi-channel expertise with an integrated mindset.
• Commercially driven with the ability to derive insight from limited data.
• Bias for action and the confidence to make quick decisions.
• Leadership experience managing and growing a team.
• Strong communication skills and ability to lead a department.

Responsibilities

• Creating brand and marketing campaigns that raise awareness of TiPJAR with key audiences, improving discoverability and reputation.
• Owning demand generation, consistently producing high-quality leads with tailored messaging.
• Developing lead gen journeys from first touch to sales-ready opportunities.
• Planning, building and executing multi-channel campaigns with clear touchpoints and results.
• Driving pipeline and collaborating with Sales to optimize what works and pivot when needed.
• Optimising campaign performance daily for maximum impact.
• Leading on content to build the brand, personality and market presence.
• Improving presence through SEO, AEO and GEO and advocating best practice.
• Defining marketing channels, budgeting and reporting impact of each channel.
• Being the brand guardian across external perception.
• Managing relationships with third parties and agencies to support performance marketing and PR.
• Supporting the team to drive thought leadership and engage professional communities.
• Leading a small team and reporting results to the board and wider business.
• Owning performance marketing with ROI/ROAS discipline and spend control.
• Tracking, reporting and improving marketing performance regularly.
• Advocating for the brand at events and networking opportunities.
• Applying commercial judgement to lead generation for qualified pipeline and revenue impact.
• Staying close to industry news to sharpen positioning and campaign strategy.

Skills

Lead generation

B2B marketing

Multi-channel marketing

Team leadership

Campaign analytics

Content strategy

Job description

TiPJARexists tomakeappreciationfair,transparent,anddirectandinjoining ourteam,you’llplayapartinputting tipping back in the hands of the people who earn it and rely on it most.

What began as a bold idea has become a global platform changing the daily lives of thousands. We’re doing somethingnoonehasdonebefore,andthatmeans wemovefast,challengeassumptions,andpushthrough walls that would stop most teams.

We’reavalues-led,people-firstcompany.Wecelebrate winsloudly,communicateopenly,innovateboldly, and believe success is something we build and share together.

THEROLE

Location: Hybrid (London / Remote)

We’re looking for a hands-on, commercially astute Marketing Director to lead and deliver TiPJAR’s day-to-day marketing activity, brand and performance.

This role is a mix of strategy, execution, optimisation, and team leadership, translating our growth plans into effective campaigns and high-quality sales pipeline.

Working closely with the existing marketing team, you will develop and run the marketing engine to drive revenue growth and brand awareness.

This role will lead the marketing department, reporting to the CCO and Fractional CMO. The successful candidate will be expected to own the output of marketing at TiPJAR, being tenacious and proactive in developing ideas and campaigns, but will be given support to ensure decisions are in line with growth and strategy goals.

WhatYou’llBeDoing DaytoDay:

• Creating brand and marketing campaigns that raise awareness of TiPJAR with key audiences, improving discoverability and reputation
• Owning demand generation, consistently producing high-quality leads, with accurate and persuasive messaging that is tailored and honed to each persona
• Developing lead gen journeys that move prospects from first touch through to sales-ready opportunities, using layered tactics to progress them through the funnel
• Planning, building and executing multi-channel campaigns, ensuring clarity across touchpoints, and effective results
• Driving pipeline and working closely with Sales to determine what works, what doesn’t, and being agile and pivoting where necessary
• Optimising campaign performance on a daily basis, always striving for the best possible impact from our marketing activity
• Leading on content, ensuring a regular cadence of activity that builds the brand, its personality and its reputation in the market
• Improving our presence through SEO, AEO and GEO, and being an advocate for best practice in every touchpoint for the business
• Defining which marketing channels we activate, budgeting accordingly and reporting on the impact of each activated channel
• Being the brand guardian, upholding high-quality standards for how we are perceived externally
• Owning our messaging across every persona and audience we are targeting, being clear with the nuances, product mix, messaging hierarchy and prioritisation of each
• Managing relationships with third parties and agency partners, such as performance marketing and PR
• Supporting the team to drive EGC across the business, developing thought leadership opportunities and motivating the wider business to engage with our content and collateral in professional communities
• Leading a small team, supporting them to execute in their channels, and nurturing and enabling an inspiring and inclusive department that produces high-quality work, and creative solutions to problems
• Manage team output and contribute hands-on to every campaign, reporting back to the board and wider business regarding the results marketing is having
• Own performance marketing, ensuring that ROI and ROAS is maintained, being strict with spend to ensure impact is always optimised
• Track, report and improve marketing performance on a frequent basis
• Advocate for the brand and the industry at events and networking opportunities
• Apply commercial judgement to lead generation, ensuring marketing activity is focused not just on volume, but on qualified pipeline, conversion rates and revenue impact.
• Staying close to industry news, competitor activity and customer pain points, using those insights to sharpen positioning, content and campaign strategies

WhatYouBring

• Evidence of strong background in lead generation
• Fluent in B2B marketing reporting, insight and strategy
• Multi-channel expertise, with an integrated mindset
• Commercially driven, with the ability to derive insight from limited data or results
• Bias for action and the confidence to make quick decisions
• Leadership experience and competence managing and growing a team
• Strong communication skills, and the ability to manage upward as well as lead a department

What WeOffer

• Competitivesalary, bonus and equity options
• Flexibleworking options
• Workfromanywhereforupto4weeks ayear
• SalarySacrifice PensionScheme
• Companysocials
• Avalues-led,supportive team
• Aworkplacewhereyourideasmatterandyourimpactisvisible
• A genuine leadership role shaping the future of a high-growth SaaS business
• The chance to work closely with some of the UK’s leading hospitality operators

OurValues

• ATipIsEarned, NeverExpected:Werecognisegreatworkopenly, fairly,andoften.
• ACommunityofTrustandTransparency:Wecommunicatehonestly andcareabout the details.
• TapIntothePassion: Westaycurious,takesmartrisks,andkeepimproving.
• SuccessIsaShared TiPJAR:Wewintogether,support eachother,andsharetherewards.

InterviewProcess

Wekeepourprocesssimple, transparent,andhuman. You’llmeetthepeopleyou’ll actuallyworkwith,andwe’ll give you space to show how you think, communicate, and collaborate.

• InitialConversation(20mins)-Arelaxed calltolearnmoreabout you,yourexperience,andwhatyou’re looking for.
• HiringManager CompetencyInterview(30mins)-Adeeper conversationabouttherole,yourskills,andhow you approach your work.
• TaskExercise-A60-minute,role-relevant interview, with ataskthatgivesyouafeelfortheworkandhelpsusunderstandyour thinking.
• FinalConversation-AconversationwithaDirector orCofounder,giving youthechance toaskquestionsand get a real sense of what it’s like to work here.

Wemovequicklyandcommunicateopenly throughout.Nosurprises,nolongwaits,nounnecessarysteps

PreemploymentScreening

All offersofemploymentatTiPJARaresubjecttopre-employmentchecks. ThisincludesaDBScheck, employment referencing,andconfirmationofyourright towork.Employmentcanonlybegin onceyouhavedemonstratedyour legal right to work in the UK, in line with the Immigration, Asylum and Nationality Act 2006.

TiPJARisanequalopportunityemployer.Wewelcome applicationsfromeveryone,regardlessofage,disability, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation. We are committed to building an inclusive workplace where everyone feels valued and able to thrive

We really appreciate the time taken to apply. Due to the volume of applications we receive, we may not be able to respond to every applicant individually.